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MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture.

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How To Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. This social media campaign brief template encourages you to incorporate insights from across your organization. When you’re already spread thin, every minute counts.

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The Power of Podcasting in B2B Marketing

Lake One

Podcast distribution: Distribution can start with the most well-known platforms (e.g., Some company owners will want to grow their audience organically, hooking each listener in and holding their interest over time. Apple, Spotify, etc.), The good news is that a B2B podcast doesn’t need a gimmick in order to thrive.

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11 Key Questions to Ask When Creating a Content Marketing Strategy

Marketing Insider Group

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts.

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Infrastructure as a Service for Small Businesses

TrustRadius Marketing

Some cloud computing solutions reduce your control over the data being processed, and come with bandwidth or redundancy issues. In this instance, cloud computing resources are shared between multiple organizations. This could also be beneficial for organizations that might need IT staff freed up for other tasks and projects.

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How to Evaluate an Online Video Platform

Vidyard

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. How to Write a Requirements Document 3.1