Content4Demand

SEPTEMBER 24, 2021

First-party intent data is known intent data —data such as de-anonymized web traffic, cookies, web visitors, content that is gated or other form-fill activities. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Sprout Social

MAY 10, 2019

Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

AUGUST 30, 2022

Those sorts of journey maps may assist with efforts to build awareness, inbound traffic and acquisition, but they cannot uncover the opportunities that influence customer satisfaction, loyalty and long-term advocacy.”. Gartner’s depiction of the customer journey.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Increase Traffic. Simply put, the numbers tell a compelling story. Grow Revenue. Get More Backlinks.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Finally, 55% of search results for keyword searches in the U.S.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

EveryoneSocial

JULY 31, 2018

Although content is both important for B2C and B2B, understanding the value of strong content plays a bigger role in B2B. pieces of content before making a purchasing decision, according to Forrester. Long-term growth of your brand, web traffic, and leads. What is Content Research? Looking for more content-related articles?

Research 79

Research Effectiveness Brand Identity Branding 79

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Cintell

MARCH 10, 2016

Online / digital marketing improvements: Persona-based website saw 210% increase in website traffic, 97% increase in website generated leads, 124% increase in website generated sales (MarketingSherpa). Online search traffic increased by 55% (MarketingSherpa). Using Personas increases email open rate 2-5 times (Forrester).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. (Moz) A staggering 90.63% of content receives no traffic from Google. of global web traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. How the most popular social media sites for generating B2B traffic compare.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. Examples of Brand Equity. That’s over 3 billion users worldwide.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In addition, video can help customers move through the sales pipeline. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Optimize it, and let the organic traffic roll in. Phase II: Thought leadership. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Optimize it, and let the organic traffic roll in. Phase II: Thought leadership. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Boosts website traffic.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. Keeping track of traffic, leads, revenue, etc.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. In its current form, B2B marketing takes a broad approach to lead generation with the goal of capturing as many leads as possible.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. In addition, video can help customers move through the sales pipeline. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. While it might not be right for every business, it can help B2B businesses drive traffic, educate their audience, and generate leads. But, it’s not the only useful platform for B2B.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 120

Budget Programs Spending Paid Search Agency Marketing Budget 120

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. Industries that blog tend to reach 55% more web traffic. By the year 2021 video will represent 82% of all web traffic.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

JANUARY 6, 2020

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. January 27 – 31, Budapest, Hungary. Brand Manage Camp.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Forrester Research gamifies. Make sense? But How Can Real Companies Gamify? Well there sure are a lot of brands experimenting with it.

Work Management 28

Work Management Marketing Management Business Forrester 28

Conductor

JULY 6, 2022

This overwhelming amount of data underscores why a “build it, and they will come” philosophy won’t work to generate web traffic in today’s oversaturated online marketplace. The goal of every campaign is to get the right content in front of the right target audiences and drive more organic traffic to your website.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. Are you using paid advertising to drive traffic?

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. And social media amplifies your lead generation efforts by helping you raise brand awareness, drive website traffic and improve community engagement.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Having the right content and lead scoring models isn’t going to be enough if you can’t trigger action and convert website traffic.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Use Popups to Improve Free Trial Optins If you already have a landing page that’s driving traffic but suffering from low conversions, you can use popups to improve your free trial signups. 16% of companies get over 50% of new business from free trials.

Conversion Rate 106

Conversion Rate Conversion Tips Marketing Analytics Tools 106