Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. This stat summons the final wag for the long-tail of smaller specialist retailers.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Golden Spiral

MARCH 10, 2022

As marketers, we have become obsessed with numbers, stats, and metrics. Companies throw around so many dates, names, stats, and jargon that our brains brush most of them aside. While that stat is impressive, this client has seen great growth in other areas as well: 68% growth in marketing qualified leads from all sources.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. 50% of All Affiliate Traffic Comes From Mobile Devices More than 50% of the people who visit affiliate sites use phones or tablets.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. You can put your all into a sales pitch, with all of the stats to back it up. Here are some pointers: Rework your keyword strategy: You might feel like your web traffic has been lagging.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

EveryoneSocial

JUNE 10, 2020

Here are some social media stats that show the sheer power of social media today: Nearly 50% of the world’s population uses social media. Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ). LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Twitter is Disproportionately Popular with African Americans&# with some stats put to it.

Social Media 159

Social Media Media Stats Statistics 159

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Connection can’t be predicated on booth traffic, Lechner-Becker emphasizes. There’s the obvious one, of course: hundreds of thousands saved on sponsorship fees.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. While it might not be right for every business, it can help B2B businesses drive traffic, educate their audience, and generate leads. These stats will help guide you in the right direction.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Marketing Insider Group

FEBRUARY 17, 2021

The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. Quick Takeaways: Digital ads don’t work!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

MAY 13, 2015

This is a basically a search engine for facts and stats. For instance, you'll find stats such as 53% of US digital marketers plan to prioritize mobile ads in 2015 over social media (Forrester Research) and 40% of women like strawberry flavored alcoholic drinks (Nielsen). 5) Moz Academy. 9) Unsplash.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Sword and the Script | B2B

DECEMBER 28, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Case in point? select all that apply).

PR 75

PR Trust Marketing Stats B2B Marketing 75

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. According to stats, 25% to 40% of total revenue comes from loyal, returning customers. Remarketing is a powerful tool for local businesses to increase their revenue and traffic. Repeat customers are profitable. Conclusion.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Ah yes, numbers, measurements, ROI, return on objective, percentage improvements, traffic stats, sales reports… Yes, I know, I know, that’s important, but I’m a content marketer, not a statistician! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Sprout Social

JANUARY 9, 2017

In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Use Hashtags and Emojis.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. High-quality, valuable content drives traffic and leads to you. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference. That's not so good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MARCH 16, 2017

So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Got a stat that we missed that you think the world should know?

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Martech

NOVEMBER 3, 2021

Out of that total spend, as reported by Forrester Research , companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. Set aside a percentage of your digital marketing budget based on how much you rely on website traffic to generate sales. (An

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

KoMarketing Associates

JANUARY 18, 2018

Customer engagement and website traffic followed closely behind. Technical SEO, content development, traffic analysis, and link building were named as priorities. B2B buyers have become even more demanding; a 2017 study by Forrester Consulting and FPX found that 70 percent of B2B firms say their customers have higher expectations.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

WebMarketCentral

MARCH 16, 2009

The largest growth in Facebook traffic came from people in the 35-49 age bracket. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. 55% of B2B buyers have created profiles on social networks.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Hubspot

FEBRUARY 1, 2021

Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ). Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Future of Digital Advertising. Future of TV Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JUNE 9, 2016

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Wednesday is the best day to post while Sundays show the least traffic. Over 46% of all social media traffic to company websites comes from LinkedIn. Forrester ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Hubspot

SEPTEMBER 11, 2018

Both are responsible for delivering the main SEO objectives – traffic and conversions. Forrester revealed that 60% of customers do not want any interaction with salespeople. Source: Forrester Research. It also links to it allowing their readers to see other stats than the one quoted. Conversions from organic traffic.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

PathFactory

JUNE 28, 2023

In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Without incorporating video into your digital marketing strategy for 2019, you risk losing website traffic, engagement, and revenue. Key Takeaway.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. Eric : The salad days, if you will.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. Duane Forrester steps through the major search factors for Bing (though most apply more broadly), including crawlability (e.g., B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Navigate the Channel

JUNE 7, 2023

5 Organic traffic is considered (69% report it as most-important) the number one performance metric. Even though some consider traffic a vanity metric, it’s a core reason why B2B marketers use content marketing. The post 10 Interesting Digital Marketing Stats appeared first on ER Marketing. Are B2B companies using TikTok?

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65