Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. The least-busy 44% still get, on average, about one request per week. On to the lessons of the report.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

DECEMBER 26, 2017

This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. Appearing at the top of the first page of Google’s search results drives a considerable amount of business for local service providers.

Paid Search Agency 230

Paid Search Agency Marketing Management Service Advertising Agencies 230

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268

Design Paid Search Agency Companies B2B 268

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Automation has become standard practice in B2C ecommerce. The process of winning a B2C customer can be extremely simple. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues.

B2B Sales 276

B2B Sales Automation Top of Funnel B2B 276

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. In general, B2B customers make up a smaller customer base and tend to need more attention, since their issues are typically more complex and their account value is much larger compared to B2C customers.

Work Management 236

Work Management Marketing Management Service Effectiveness 236

Webbiquity

NOVEMBER 4, 2021

These are all common questions that business owners, CMOs, and brand managers asks themselves. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Aside from profitability, your business can gain more exposure, with the ultimate goal of increasing your brand recognition.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Webbiquity

APRIL 5, 2022

The cause of this plague is a combination of 1) dodgy guest-posting or link-building services that employ people who have no business writing, with 2) lazy website owners who’ll happily post “free” content without bothering to proofread it. Your readers are busy people. Your readers are busy. Colloquialisms.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. An optimized website design should also reflect your brand’s personality and business. Guest post by Dylan Berger.

Spending 325

Spending Branding Brand Identity Top of Funnel 325

Webbiquity

NOVEMBER 8, 2022

Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

OCTOBER 26, 2012

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. As the drivers of employment growth, all of these businesses are vital.

Small Business Marketing 100

Small Business Marketing Business to Business Business Marketing Budget 100

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Guest post by Nina Petrov.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

OCTOBER 15, 2021

Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Adopting eco-conscious business practices is one step toward success. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands.

Effectiveness 270

Effectiveness Planning Paid Search Agency Marketing Management 270

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Businesses want to work with the best in the business.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Webbiquity

DECEMBER 6, 2022

That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling. ” Again, that’s not surprising.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Webbiquity

JANUARY 24, 2023

Therefore, if you’re a B2C marketer focused on teens and 20-somethings, you probably need to seriously consider TikTok advertising campaigns in order to keep up with competitors, despite its data security risks. That’s why AR and VR marketing materials can be a huge benefit for businesses, and will undoubtedly become more widely used in 2023.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. It also pulls in data from GA, GSC, and Google My Business (GMB) ads. It’s geared toward ecommerce and SaaS businesses, and popular in consumer financial services. But it’s not a UGA replacement. Your Thoughts?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Less than a quarter (24%) said they use social media to interact with businesses. Among small business owners who use social media for business purposes, 91% use Facebook. Just 29% use LinkedIn for business. ( Buzzweb Community ).

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

JANUARY 12, 2022

Local businesses have a better grasp of the needs of people in their area than larger nonprofits. First, it’s essential to understand why it’s necessary for B2B businesses to give back. The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. Image credit: cottonbro from Pexels.

Paid Search Agency 299

Paid Search Agency Companies Advertising Agencies B2B 299

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 357

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 357

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. Since smart phones utilize geolocation tracking, you could target people within a specific radius of your business.

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 241

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. But you need to create meaningful connections to retain their business. That makes customer loyalty paramount to business success.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

JUNE 14, 2022

Business developers can plan successful B2B sales meetings by following these effective tips. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Prepping early, staying on track, and following through with leads can change the outcome of your presentations.

B2B Sales 309

B2B Sales Planning Tips B2B 309

Webbiquity

FEBRUARY 25, 2016

As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. His work is recognized.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The business may have seemed simple, but it was really profitable: the budgets of such clients for influencer marketing could exceed $100,000. billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. That’s why you have to find a way to bridge that gap and take a customer-centric approach to overcome the “limitations” of doing business online. Image credit: Andrea Piacquadio. Here’s what you can do.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Recent years have seen an explosion of direct online sales in the global B2B sector.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. To inform prospects of new products, activities, or internal changes, the business should send announcement emails to their subscribers. Guest post by Flavia Silipo. And there’s no need to do this manually.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Webbiquity

DECEMBER 28, 2012

Depending on the industry your business is in, Christmas and the holiday season in general is a hugely important time of the year. For b2c businesses, Christmastime usually means a huge increase in revenue. Obviously, not all businesses are retail based. But Witnesses don’t celebrate any winter holidays.

Business 100

Business Display Opinions Trends 100

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Web marketing is essential for all businesses, but it’s not the only technique a B2B should use. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash. You Know What Marketing Strategies to Use.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Webbiquity

APRIL 27, 2010

Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Image credit: Domenico Loia on Unsplash. That’s where they direct most of their visitors because their focus is on driving an immediate direct transaction. The Importance of Landing Page Optimization.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Ranking 201

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180