Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. Affiliate sales support independent publishing.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Image credit: Elisa Ventur on Unsplash. “Sky is blue” statements.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

KoMarketing Associates

DECEMBER 8, 2021

Why B2B buyers’ journey benchmarks are different from B2C. The B2B buyer’s journey looks nothing like the B2C journey. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Unique site visitors. However, there are a few key metrics to pay close attention to.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

APRIL 11, 2023

Not only does your site need an impressive design, but also a user-friendly, functional layout. Web design services will help your company curate a site that actively attracts and engages new visitors. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. ” Optimize your product pages and blog posts using these keywords.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Doing so will boost a broad, positive customer experience. .

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. B2C Marketing: It’s Always Been About the Content. In fact, you’re probably reading this article with a skeptical mindset.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. It will be hard to optimize your site and marketing for conversion without the right information.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. That could mean launching an online e-commerce site or creating a new mobile application to support people using smartphones. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Conversica

JUNE 9, 2021

While largely present on ecommerce websites as a way of answering questions and directing website visitors to the pages they’re looking for, website chat is growing in popularity across B2B and B2C organizations. But this requires a more sophisticated website chat than a simple chatbot can provide.

Marketing AI 71

Marketing AI Marketing Websites SMS eCommerce 71

Marketing Insider Group

AUGUST 26, 2020

Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Those numbers can give you a reasonable expectation of what percentage of your blog visitors will convert. How to Estimate the ROI for a Prospective Content Marketing Program.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Contently

JULY 2, 2018

If the design of a content site is terrible, people won’t give the words a chance—they’ll perceive it all as low quality. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. But read Traveler.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Navigate the Channel

MARCH 11, 2024

B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. Any eCommerce site does require digital investment, which we’ll talk about later. That’s a lot of business.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Marketing Insider Group

MARCH 29, 2021

From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Find social media platforms and forums that cater to your prospects’ industry, or for your B2C audience, their interests and challenges. Create Content that Targets Your New Market.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 24, 2022

Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. If you’re lacking in one area, it means you’ve still got room to optimize your site. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Two-thirds of Facebook users (66%) get news on the site. V3+Broadsuite Blog ). Instagram is the most used social network by B2C social media influencers. Image credit: DreamGrow. Ponder purposes. Journalism.org ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Relevant recommendations encourage buyers to explore your services, boosting engagement on your site. Connect with him through Twitter or LinkedIn.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. We had good connections with the owners of sites for cases opening. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Contently

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Personal finance guides popped up on lifestyle sites. In the B2C finserv report, the top 20 links brought in 2,614 shares.

Brand Identity 124

Brand Identity Branding Content Education 124

Webbiquity

NOVEMBER 8, 2022

Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. 63% of shoppers say they are more inclined to make a purchase on a site that displays star ratings and customer reviews of available items. They often have a highly engaged fan base. Increases Purchase Probability Rates.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Sana Commerce

JANUARY 9, 2024

Optimizing your site search is an actionable step to ensuring a faster conversion path online. When you optimize site search, you improve customer satisfaction with functionality that meets their needs. B2B buyers today expect all the convenience of a B2C e-commerce experience when shopping online.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie! It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98