Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Affiliate sales support independent publishing. Many of the keywords you target won’t look like B2C SEO keywords. B2B SEO has much in common with B2C SEO at its technical core.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. Affiliate sales support independent publishing.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. ” Leave a comment (or subscribe) to a blog about IT recruiting. People are much more likely to link to a blog post than your “services page” too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. ” Affiliate sales support independent publishing. You know why?

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. 5 Key Differences Between B2B SEO and B2C SEO. It’s that time again.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Webbiquity

MARCH 10, 2022

Affiliate sales support independent publishing. Start a Blog (If You Haven’t Already). Blogging can have numerous benefits to your brand’s image because it allows you to share your knowledge and build a connection with your audience. For example, Advantage Outfitters blogs to successfully raises awareness of its brand image.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Marketing Insider Group

AUGUST 26, 2020

Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Those numbers can give you a reasonable expectation of what percentage of your blog visitors will convert. How to Estimate the ROI for a Prospective Content Marketing Program. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 17, 2021

After all, it appears on a content marketing agency’s blog, right? Authority, expertise, and trust: When prospects recognize your brand as an authority in its field, they are more likely to trust the information you publish. In fact, you’re probably reading this article with a skeptical mindset. It’s not alone.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Affiliate sales support independent publishing. B2B or B2C influencers can help build your brand by sharing content about your product or service on social channels or blogging about your brand.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog. Once a week?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

AUGUST 6, 2020

Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 243

Research B2B Marketing B2B Budget Programs 243

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., Before you start publishing content, make sure it’s a right fit for your audience.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Why Word of Mouth is More Important in B2B than in B2C by Jay Bear. See you over there!

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Marketing Insider Group

JANUARY 24, 2022

Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. They started a blog about their startup journey, including posts like this one, sharing big mishaps that almost cost them big: Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Disclosure: Marriott is a Contently client.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Contently

OCTOBER 25, 2017

Plus, I need my boss to realize that I need to do that first instead of writing and creating blog posts. This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report. The 2018 B2C report hasn’t been released yet.). I hope you can give me some advice, please. Alejandro, Mexico. What Do I Do?

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices. Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Publishing relevant content on other similar websites and including a link back to your website. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

KoMarketing Associates

JULY 2, 2020

B2C advertisers have used this principle for decades, and “show versus tell” rule has been drilled into all of us since grade school. We published a post about LinkedIn profiles a while back ourselves, and it’s been one of our best-performing posts. Not everything you publish is worth advertising. Does it work?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

NOVEMBER 8, 2022

Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Affiliate sales support independent publishing. The post Nine Benefits of Using Social Proof in Marketing appeared first on B2B Marketing Blog | Webbiquity. They often have a highly engaged fan base.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Here are some Ravenclaw brands we love: Moz Moz is a comprehensive SEO software publisher that helps leading brands to optimize their content — so they know a thing or two about how to do it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Publishing a series of blog posts around interviews of industry experts and influencers. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Content4Demand

NOVEMBER 8, 2022

Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. She’s responsible for Content4Demand’s internal marketing efforts, managing everything from content creation and email marketing to events and sponsorships, blog publishing, website management and social media presence.

Practices 93

Practices Best Practices Content Work Management 93

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie! It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Here's a deep dive to help you determine your ideal blog publishing frequency.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

Top Rank Marketing

SEPTEMBER 15, 2023

billion, according to newly-published forecast data. The post Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI appeared first on B2B Marketing Blog - TopRank®. percent in 2022, totaling $29.14 billion, and is expected to expand by a further 16.9

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. And while blogging was commonplace, it wasn’t in wide use. The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. The operative word here is “continual.” It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67