Contently

JUNE 12, 2017

While building up an executive as a thought leader once required an immense PR effort, professionals with loyal followings and powerful influence are now a dime a dozen. CEOs, in particular, have become social media rockstars. For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

Social Media 100

Social Media Media PR Digg 100

B2B Marketing Savvy

JULY 14, 2009

(Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. Posted in Client Side, PR in a 2.0 Tags: Client Side PR in a 2.0

PR 40

PR Twitter Public Relations RSS 40

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? Social networks.

Public Relations 48

Public Relations Tips B2B RSS 48

Adobe Experience Cloud Blog

JUNE 15, 2017

Has achieved an impressive quantity of amplification (through shares on social networks and/or links). PR without Doing PR. How many press releases have you published on one of those PR distribution sites that promise you more exposure than a public sauna? Time to rethink how to do PR for your business.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Once upon a time, public relations was about getting coverage. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Social media is now a major part of the average person’s news diet. A spike in conversation volume and negative sentiment tipped them off that something was brewing on social media.

Tools 89

Tools Work Management Marketing Management Business 89

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! Our business is B2B.

PR 28

PR Press Public Relations Startups 28

Zoominfo

MAY 28, 2018

But, two marketing initiatives that aren’t often integrated are search engine optimization (SEO) and public relations (PR). So, today we take a deep dive into the average B2B SEO strategy and the ways in which PR strategy plays a role in elevating a brand’s online reputation. A Beginner’s Guide to B2B SEO Strategy.

PR 194

PR SEO Marketing & Strategy B2B 194

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Get connected on Facebook and LinkedIn.

PR 20

PR Social Networks B2B Tagging 20

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Transparency is a brand currency on the social web. That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

PureB2B

JANUARY 15, 2018

Although the platform does not have clear-cut metrics , the strategy works fine overall, as it helps you use that information to identify which of your posts can be published and promoted on social networks. The post Which Content Syndication Networks Are Right for You? appeared first on PureB2B.

Paid Content 59

Paid Content Content Network Marketing Advertising Mediums 59

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Social Web Analytics.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

PureB2B

AUGUST 28, 2018

As a B2B sales professional, you need to arm yourself with information about the company you’re selling to. Are they running any PR campaigns? You may uncover news articles or press releases published about the business. Other Social Media Platforms. Contextual Information You Should Be Looking For. Company Information.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Make it easy for the press to contact you.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

PureB2B

AUGUST 28, 2018

As a B2B sales professional, you need to arm yourself with information about the company you’re selling to. Are they running any PR campaigns? You may uncover news articles or press releases published about the business. Other Social Media Platforms. Contextual Information You Should Be Looking For. Company Information.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Webbiquity

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Know your market (B2B). Get social PR right.

Stats 80

Stats PR Social Media Social Marketing 80

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Still, about 23 percent of respondents say that social media is not under the control of any one department. Featured Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

WebMarketCentral

SEPTEMBER 10, 2009

For anyone doing interactive PR , PitchEngine has become a vital tool for creating, distributing and promoting social media releases. Exposure —even for clients in very niche b2b markets (e.g. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours.

Social Media 20

Social Media PR Media Tagging 20

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Webbiquity

APRIL 12, 2022

But that doesn’t mean you’ll never encounter issues on social networks. Here’s how to handle a social media crisis. Managing a Crisis through a Social Media Policy. Your team should know what to do when a social media crisis arises. The first step in managing a PR crisis is to pause all scheduled postings.

Social Media 282

Social Media Marketing Management Media Guidelines 282

Webbiquity

AUGUST 9, 2016

Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. ” — PR Daily (PR Tools). Muck Rack helps PR pros and marketers find relevant journalists and bloggers, receive alerts, and build media lists.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Convince & Convert

APRIL 15, 2010

link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

WebMarketCentral

JUNE 19, 2007

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 social bookmarking sites. 30daytags Still, a great place to promote press releases. 30daytags Still, a great place to promote press releases. before it was called that.

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. That’s the essence of a good social media strategy , anyway. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Webbiquity

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100