Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

Press 88

Press Tips Business B2B Thought Leadership 88

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Cross-talk.

PR 69

PR Twitter Brand Identity Branding 69

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Walker Sands

JUNE 21, 2022

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. At Content Marketing World in Washington D.C.,

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

Champion Communications

MARCH 30, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow has been chosen by global fulfilment solutions provider, GreyOrange, to provide strategic communications in the UK and EMEA. For press enquiries, email: greyorange@championcomms.com. To find out more about GreyOrange, visit: www.greyorange.com.

PR 62

PR Fulfillment Work Management Press 62

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Want to chat with Juliana or our other PR and marketing experts about your comms needs? But it doesn’t have to be.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Champion Communications

MARCH 18, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by UK advanced materials firm, Versarien PLC, to provide strategic PR support within the UK market. For press enquiries, please email: versarien@championcomms.com . .

PR 62

PR Paid Search Agency Press Consulting 62

Champion Communications

APRIL 13, 2021

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by digital transformation and cloud service enabler, Logicalis UK, to provide strategic communications in the UK. For press enquiries, email: luk@championcomms.com. To find out more about Logicalis UK, visit: [link].

PR 62

PR Paid Search Agency Work Management Digital Transformation 62

Champion Communications

APRIL 7, 2021

Champion Communications, the B2B PR consultancy dedicated to help ing technology companies grow, has been chosen by Ivanti ’s supply chain business unit, Wavelink, to provide strategic UK PR support. . For press enquiries, please email: ivantiwavelink@championcomms.com . Ivanti Wavelink , part of Ivanti, Inc.,

PR 62

PR Paid Search Agency Work Management Marketing Management 62

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. It’s also smart to reiterate the best way to reach you — whether that’s via email, phone or through your PR team. Preparing for the Interview.

Press 59

Press Media Sample Rules 59

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content. Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Spot the difference.

Press 52

Press Copywriting PR Content 52

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. We had friends there.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. Creating New News. Plan Ahead. Trade Shows.

PR 69

PR Paid Search Agency Companies Public Relations 69

Marketing Insider Group

JUNE 30, 2015

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. Starting a PR campaign early sets you up to get to know some of the players in your industry and sets you up to be “disruptive” within the industry.

PR 100

PR Buzz Press Paid Search Agency 100

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. What Does This Mean for My B2B Marketing Strategy?

Link Building 120

Link Building PR SEO Ad Building 120

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. In B2B media relations, bigger isn’t always better.

PR 54

PR Ad Building Media Tips 54

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. In B2B media relations, bigger isn’t always better.

PR 48

PR Ad Building Media Tips 48

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Step 7: Press! Trust me, it ain’t pretty. Even if the conversion is.2%,

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

Press 80

Press Effectiveness Tips Buzz 80

Marketing Insider Group

MARCH 8, 2011

You know what they say, “there’s no such thing as bad PR.” But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone.

Press 100

Press Social Media PR Media 100

Chris Koch

NOVEMBER 5, 2010

Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., Looked at this way, there are only two types of PR: Guard dog PR and placement PR. Guard dog PR. Placement PR.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Key Takeaways for B2B SEO Professionals. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

Webbiquity

NOVEMBER 9, 2021

Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. That, along with PR contact information and your website URL.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351