B2B Memes

OCTOBER 4, 2012

In fact, for the B2B world in particular, it is a crucial concept. The arbitrary distinctions and categories that characterize traditional B2B publishing—think yearly editorial calendars, ad/edit ratios, “controlled circulation”—make such reframing impossible. In almost every way, the B2B print model is poorly suited to this pursuit.

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B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. Crush It! ,

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B2B Memes

SEPTEMBER 8, 2011

But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. I would argue that it doesn’t matter.

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B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral.

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B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past.

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B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The shift to online media is not an extrapolation of the past but a sharp break with it. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past.

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B2B Memes

MARCH 12, 2010

Though it may sound like heresy to some to suggest it, Demand Media offers them a model for doing so. In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works.

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B2B Memes

NOVEMBER 22, 2011

This month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. It doesn’t try to be the definitive word on the subject, or to offer step-by-step guidance in using new-media tools.

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B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media.

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B2B Memes

MAY 15, 2012

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

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B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. I tend to think of social media as being essentially collaborative in nature and as producing a collective benefit. Social Media and the Decline of Editing.

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B2B Memes

JANUARY 12, 2012

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed. Related posts: Managing Your Career in the Social Media Era: Sources.

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B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Fear and social media don’t mix. Be honorable. Have courage.

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B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. Three Ways to Turbocharge Your New-Media Career.

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B2B Memes

NOVEMBER 9, 2011

MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. Be Arbitrary.

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B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. That we can learn something about B2B from IBM is useful but not surprising.

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B2B Memes

NOVEMBER 21, 2011

But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability. Social Media and the Decline of Editing.

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B2B Memes

MARCH 26, 2012

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Introducing the New-Media Survival Guide.

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B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. New Ethics for New Media? The FTC and Press Junkets.

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B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

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B2B Memes

NOVEMBER 25, 2011

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. But in the social media world, they have an increasingly personal and direct connection to their readers. Dialogue vs. Monologue: Six New-Media Principles, No.

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B2B Memes

NOVEMBER 26, 2011

This distinction between open and closed is useful to understanding and participating in new media. In general, old media prefers closed systems, allowing entry to some but excluding others, whether through paid or controlled subscriptions, copyright, or professional restrictions on content creation. Openness is their future.

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B2B Memes

APRIL 12, 2012

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) We won’t know for a while, but it seems social media has done his career more good than harm. Does Danger Lurk in the Language of Social Media?

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B2B Memes

NOVEMBER 28, 2011

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. Six New-Media Principles: Introduction.

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B2B Memes

JULY 22, 2011

This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. If the language of new media is so prone to misinterpretation, is it not also dangerously vulnerable to manipulation? Will the social media revolution be co-opted? They may be on to something.

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B2B Memes

APRIL 20, 2010

But he’s not sure they’ll succeed: “For now, B2B companies are mostly still struggling with how much to allow their own employees to go beyond strictures of message control and engage freely in social media and networks. Tags: Content Marketing Ethics corporate journalism new media objectivity. But my optimism is theoretical.

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B2B Memes

MARCH 28, 2012

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Social media platforms will come and go, sometimes with bewildering speed.

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B2B Memes

MARCH 26, 2010

From the old-media viewpoint, this just doesn’t seem right. In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’ In the new-media world, editing is not what it used to be. It’s as wrong as changing a quote. So I’ll just have to face it.

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B2B Memes

APRIL 2, 2010

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. B2B networks usually fail because publishers expect to control them. Tags: Social Media content process journalism. It’s quite simple.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be very, very afraid.

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B2B Memes

MAY 2, 2011

We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms.

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B2B Memes

JULY 22, 2013

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.

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B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. This situation is rapidly turning into a nightmare in B2B. Marketers claim to be journalists.

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B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet.

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B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication. Forbes and Atlantic Media may not have found the right model yet.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Use your head.

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B2B Memes

APRIL 16, 2012

Started in the aftermath of 9/11, its archives offer an invaluable chronicle of the development of new media in the 21st century. Now if Filloux will just correct that typo … Related posts: What B2B Can Learn from Jeff Jarvis, Part 2. What B2B Can Learn from Jeff Jarvis. What B2B Can Learn from Jeff Jarvis, Part 4.

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