Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. AI is also changing how B2B companies engage one-on-one with buyers.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Hubspot

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. overall budgets will be cut). Online Event Plans.

Marketing Budget Creation 340

Marketing Budget Creation Paid Content Planning Peer-to-peer 340

Webbiquity

MARCH 17, 2020

Widespread Internet adoption introduced the concept of digital automation. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. But automation is just as useful in the world of B2B sales. Automation has become standard practice in B2C ecommerce.

B2B Sales 281

B2B Sales Automation Top of Funnel B2B 281

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 271

Design Paid Search Agency Companies B2B 271

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

Marketing Budget 351

Marketing Budget Marketing Budget Creation Budget Programs Research 351

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. 7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research.

Process 133

Process SEO B2B Marketing Lead Scoring 133

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM.

Marketing AI 116

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 116

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Actually, our CEO Stan recently wrote an article on the B2B SEO malaise , and SGE is just a part of it. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. B2B website visitors are researching services for their company. Mobile-responsive sites, especially B2B websites, must also meet user experience needs beyond the interface.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., At Content Marketing World in Washington D.C., Here is an overview of his presentation.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 134

Top Rank Marketing

JULY 3, 2023

Independence Day is a classic that has stood the test of time, but it also has a few enduring lessons for B2B marketers. Let’s take a look at three things you can learn from Independence Day to elevate your B2B marketing practice. And what better movie to talk about than this holiday’s namesake: Independence Day.

B2B Marketing 85

B2B Marketing B2B Act-On Internet Marketing 85

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. The amount of direct traffic your website receives is a great way to gauge how your marketing campaigns are influencing people to visit your website.

Brand Identity 297

Brand Identity Branding Best Practices B2B 297

G2M Solutions

JANUARY 30, 2024

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. B2B Marketers will need to refine their content strategy (Again? I know, I know.)

B2B 62

B2B Advertising Agencies Internet Marketing Social Media 62

The Point

JANUARY 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Webbiquity

JULY 13, 2021

60% have Internet access. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. 97% of global Internet users aged 16 to 64 own a smartphone. of all global Internet users. Two-thirds of all the people on earth own a mobile phone. And 54% (4.2

Internet Marketing 319

Internet Marketing Mobile Marketing Social Media Google 319

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.

Design 110

Design Marketing Websites B2B Ethics 110

Marketing Insider Group

MAY 21, 2013

Did you know there are already almost twice as many “things” connected on the internet than people? This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. How will this impact our marketing strategies and plans? The Internet of Things and Marketing.

Internet Marketing 100

Internet Marketing Advertising Agencies Planning Marketing & Strategy 100

Top Rank Marketing

SEPTEMBER 6, 2023

How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag , president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden.

B2B Marketing 105

B2B Marketing B2B Co-Registration Conference 105

Navigate the Channel

FEBRUARY 9, 2021

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients. Every architecture firm should seize the opportunity to take full advantage of internet marketing. Here’s how to do it. Elite Website Design With a Polished Landing Page. Social Media.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 People buy stuff on the internet. trillion today to $5.4 and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Binary Demand

JUNE 21, 2023

This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. As businesses strive to stay ahead in a highly competitive market, harnessing the power of B2B intent data has become increasingly crucial. In this article What is B2B Intent Data?

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. Probably not.

B2B 52

B2B Demand Generation Agencies RSS B2B Thought Leadership 52

Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. For business owners and marketers, AI has also become essential to improving B2B marketing strategies.

Marketing AI 112

Marketing AI B2B Marketing Marketing Strategy Marketing & Strategy 112