Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 68

Twitter Optimization Tips Display 68

Confessions of a B2B Marketer

FEBRUARY 14, 2024

Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Personalization 52

Personalization Brand Identity Branding B2B 52

Hubspot

MARCH 24, 2021

Take Twitter brand pages for example. The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 1) Etica Wines. 2) Spotify. 2) Spotify. 3) IdeaPaint. 4) Dropbox. Your first impression?

Twitter 83

Twitter Examples Brand Identity Branding 83

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). How to research topic clusters for inbound marketing B2B. The topic cluster tool on HubSpot. You’ll see reports like these.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing. The State of B2B Buyer Enablement. Measuring Content Marketing Performance: A B2B Marketer’s Perspective.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Kaon

SEPTEMBER 24, 2015

Filed under: Marketing Guru Tagged: analytics , B2B marketing , business challenges , Google Analytics , Google UTm , Hubspot , Inbound , LinkedIn , marketing , Measurement , organic , sales , social media , twitter.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. 2023: The B2B marketing stakes are high. B2B Marketing budgets have always been a struggle to justify. Times of change are always stressful, but we have 6 solid suggestions for you to help you rise to the B2B marketi ng occasion in 2023: 1.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. is a site by HubSpot helping entrepreneurs build successful businesses. The content is a treasure trove for B2B marketers looking for current trending topics and pain points for business leaders.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

KoMarketing Associates

JUNE 23, 2014

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

BOP Design

MARCH 12, 2021

While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. If you are considering creating an Instagram account for your B2B firm, check out these tips first. Read more: A B2B website checklist to maximize CRO.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Heinz Marketing

MARCH 4, 2021

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. In summary, social networking tools are a great resource for B2B companies. Without further ado…. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Please share your insights in the comments below, on Twitter , or on LinkedIn. And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. HubSpot ). And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Webbiquity

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Image credit: Twitter Here’s how Sprout Social is doing it. This will not only solidify your brand voice but build community engagement as well.

Social Media 313

Social Media Social Marketing Planning Tips 313

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Hosting an upcoming webcast?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. In a Cookieless World, First-Party Data Will Become the Bread and Butter of B2B Tech Marketing.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Hubspot

FEBRUARY 15, 2019

These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. But what if your Twitter username, otherwise known as handle, is "crfx14" or "catlover22"? How to Change Twitter Handle.

Twitter 78

Twitter Privacy Mobile Marketing Profiling 78

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Kaon

SEPTEMBER 15, 2015

If you are not sure which platform to use for specific content understand that Twitter is for socialization, while LinkedIn is more for a conversation. Filed under: Marketing Guru Tagged: B2B marketing , B2B mobile marketing , LinkedIn , marketing , social channels , social media , social sharing , twitter.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here. Episode Summary.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Confessions of a B2B Marketer

FEBRUARY 28, 2024

SaaSOpen's website Nathan Latka on LinkedIn Follow Nathan on Twitter GetLatka's website Founderpath's website How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023? hit 200k MRR? hit 200k MRR?

Marketing & Strategy 52

Marketing & Strategy Outreach B2B Sales Linkedin 52

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. They’re not much different. Keyword Research/SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. B2B lead nurturing isn't a "nice to have" anymore. Lead nurturing is the key to B2B marketing success.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. For instance, your B2B blog is a powerful tool for attracting prospective customers. Take Twitter, for instance. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Define Your Audience. today and it is expected to keep rising.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

SmarkLabs

OCTOBER 28, 2019

Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. According to HubSpot, the certification rate has almost tripled from its first year in 2016 when 55,000 people were awarded. In 2018, HubSpot Academy awarded 140,000 certifications.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Valasys

JULY 9, 2020

Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons. Read more on How to use Instagram for B2B marketing in 2020. Here are 5 brands dominating the realm of B2B Instagram marketing.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

KoMarketing Associates

SEPTEMBER 29, 2017

In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. But, what does this mean for B2B online marketers? Dharmesh Shah (Founder/CTO HubSpot). B2B marketers should move in on customers. Be your authentic self. Michelle Obama (Former First Lady).

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Envy

MAY 16, 2022

It's all very manual right now and does not integrate with HubSpot just yet, but at the pace that HubSpot usually sets we expect it won't be long. One major flaw is the lack of integration with HubSpot, inevitably leading to a slower response time. What can I use organic LinkedIn lead generation forms for? To generating leads!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118