B2B Event Marketing Lead Generation Trade Show 
Zoominfo
APRIL 29, 2020
Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that?
Navigate the Channel
AUGUST 29, 2023
In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Things to emulate as a marketer, and things to never do in a million years.
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Navigate the Channel
OCTOBER 12, 2022
It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. If you’re like us, you might need to get that trade show-planning muscle built up again. Do you want to enter a new market?
Webbiquity
JULY 19, 2018
If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. Four Months Out.
Webbiquity
MAY 3, 2022
That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. Here are a few more. Image credit: Emerald Xcelerator.
Webbiquity
MARCH 2, 2021
Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.
Oktopost
AUGUST 24, 2021
B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. 92% of trade shows attendees are on the lookout for new products.
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