Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. The better you understand your target audience, the more relevant and valuable your content and messaging will be. How they use websites and other content in selection process. How your content could be helpful/useful. Buyer personas defined.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. What Is a Content Audit? A content inventory is documentation of all your existing content.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Speakers: Pierce Ujjainwala , Co-Founder and CEO of Knak ; Ann Handley , Chief Content Officer, Marketing Profs.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. I’ve seen actual samples. When the common wisdom is one thing, but the reality is another.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

B2B Marketing Directions

NOVEMBER 6, 2022

Source: Content Marketing Institute and MarketingProfs (This month's Research Round-Up reviews some of the major findings from the latest content marketing survey by the Content Marketing Institute and MarketingProfs. As the pandemic has ebbed, it appears that the importance of content marketing has actually increased.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Content4Demand

JUNE 30, 2020

We know that B2B buying decisions have become increasingly complex, with more people involved in the buying process. SiriusDecisions has been researching and reporting on this and has created a manifesto: “the B2B buyer is a group, not an individual.” As B2B buyers, this can definitely lead us down a wrong path.

B2B 105

B2B Sample Statistics Buy 105

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Virtual tours, games, and interactive content enable your audience to engage with your brand from the comfort of their own homes. Samples and free trial campaigns. Enter, brand activation. . On-site activation.

Activities 246

Activities Brand Identity Branding Sample 246

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Here's a proven way to make your survey-based content more credible to potential buyers. Research surveys and survey reports * have become important marketing tools for many B2B companies.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Maybe they didn’t taste great (we never sampled them!) 6 Takeaways from These B2B Direct Mail Campaigns. Final Thoughts on B2B Direct Mail Campaigns.

Paid Content 182

Paid Content Campaigns Examples B2B 182

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Digital B2B Marketing

JULY 10, 2012

Lead generation continues to be a top objective for B2B marketers and content syndication is primary offering from publishers. Definitions: Content syndication refers to distributing content through publishers and requiring registration in order to capture contacts.

Lead Generation 100

Lead Generation Telemarketing Generation Eloqua 100

EveryoneSocial

NOVEMBER 16, 2022

Yet we still see LinkedIn content strategy executed or even neglected today. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. In other words, your company has to pay for its content to appear in people’s feeds. LinkedIn ).

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. ” — B2B PR Sense Blog. The formatting is simple and easy to use.”

Tools 100

Tools Best Practices Enterprise Management PR 100

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. Hiring a skilled B2B marketing consultant could be the key to unlocking new sales opportunities and boosting the performance of your organization. Where to Look for a B2B Marketing Consultant?

Consulting 62

Consulting B2B Marketing B2B Business 62

Contently

MARCH 18, 2020

Freelancing is such an important part of Contently’s DNA. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. To help them, we’ve decided to frontload our own freelance content budget right now for The Content Strategist. Reported features. What do we pay?

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Marketing Insider Group

OCTOBER 22, 2020

With people staying in their homes in more ways than one, we wanted to get a better sense of how this has impacted Real Estate content consumption and the types of information these professionals are after. as our Region, this brings our total number of content recommendations from 66,349 to 62,298 over the last 180 days. Job Function.

Analysis 246

Analysis Ad brokers Content Work Management 246

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Tony Zambito

JANUARY 10, 2022

For example, here is a sampling: “I need to know what they think of us and our salespeople.” “Why What content do they read when evaluating our products?” These are just a sampling of responses. Why did they choose our competitors over us.” What are the common objections they have?”

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Biznology

JUNE 8, 2017

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Here is my definition of the problem of content marketing: Systematically overwhelming your audience by pushing brand messages on them faster than they are willing to keep up.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Zoominfo

MAY 3, 2018

Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. Or job titles—a Content Marketing Manager is the same as a Marketing Content Manager. For an in-depth guide to data normalization, check out The B2B Marketer’s Guide to Data Normalization. Final thoughts about your B2B database.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

DivvyHQ

OCTOBER 17, 2018

If your content strategy is putting the brand’s promotional message ahead of your audience’s needs, it’s destined to fail. This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week.

Advertising Benchmark 74

Advertising Benchmark B2B Marketing Automation Services Content 74

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

ClearVoice

FEBRUARY 21, 2024

Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Content Marketing Institute found that 75 percent of enterprise marketers report that their organization outsources at least one content marketing activity annually. Skimping on quality is not an option.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Zoominfo

OCTOBER 5, 2021

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Virtual tours, games, and interactive content enable your audience to engage with your brand from the comfort of their own homes. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 130

Activities Brand Identity Branding Sample 130

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Read more: Your B2B website & sales – a dynamic duo.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

The Point

DECEMBER 6, 2022

Based on the work we do with our agency’s B2B clients , here’s a basic, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets: 1. SEM, Webinars, content syndication) so using MQLs allows for a more even playing field. Here’s a sample calculation: Total target revenue is $5 Million.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. B2B marketing trends: Webbiquity recommends 5 trends for B2B brands to try out in 2022. Send samples. Studies show direct mail is still an effective B2B marketing tactic. Click To Tweet.

Trends 116

Trends Campaigns Advertising Agencies Sample 116

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

Social Media 142

Social Media Media Best Practices Work Management 142

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. A sample roadmap may look like this: Source: M16 Marketing. Why a Digital Marketing Roadmap is Important for your B2B Company. Content & Services. Without clear planning and communication, it’s easy to fall behind.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 52

Social Media Template Work Management Marketing Management 52