Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. All of the following will be incredibly useful and powerful things you can do to spread the word more effectively right out of the gate. Contributed post. What do they care about?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

OCTOBER 18, 2022

The spam filter scans the email content and instantly redirects any that look like they’re spam. You can’t really avoid this except to be sure that you’re sending genuinely helpful, valuable, personalized email content. Use Double Opt-In. Spam messages have a far higher chance of ending up in junk mail folders.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. It engages, informs, and prompts action.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. However, it’s crucial to be thoughtful about the types of emails you send, who you are emailing, and how often you are sending content to their inbox. 73% of successful content marketers nurture subscribers, audiences, or leads.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? Open rates have a terrible reputation as a metric.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ” The lists are broken out into different industries — for example, education versus commercial.

Paid Search Agency 105

Paid Search Agency Marketing Automation Services Work Management SMS 105

Navigate the Channel

JULY 12, 2023

Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Golden Spiral

JANUARY 31, 2019

And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing. B2B emails report a 4.6% lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. Companies need to be much more resourceful and creative in developing highly engaging content faster.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Create Compelling Content.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

TaylorMadeIn KEW

MAY 27, 2018

The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. And I have to ask again: are we getting confused about what we’re trying to achieve with our B2B marketing efforts? Photo by Caju Gomes on Unsplash.

B2B Marketing 69

B2B Marketing Personalization B2B Paid Search Agency 69

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience.

Paid Content 52

Paid Content Promotion B2B Content 52

Zoominfo

JUNE 26, 2019

Here are a few ways to do it: Update and append your B2B data on a regular basis to fill in the holes, plug the gaps, and refresh records, removing obsolete data and filling it with just-verified email addresses, direct dial phone numbers, correct titles, company information, and more. Abide by the CAN-SPAM law. Don’t be misleading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

SalesIntel

MAY 31, 2021

When it comes to the marketing funnel of the B2B business model, lead tracking becomes more important. The road between leads and deals is long in B2B compared to B2C. This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model. What is a Sales Lead?

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Valasys

FEBRUARY 26, 2020

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every time. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted. Precise targeting can increase your marketing ROI.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

ClickDimensions

JANUARY 18, 2019

My mother-in-law recently pointed out to me that in the eight years that her son and I have been married, she has never talked to me on the phone. But B2B marketers shouldn’t miss out – particularly since, according to Mobile Marketing Watch, SMS messages have an open rate of 98 percent. Read on to find out!

SMS 74

SMS B2B Marketing Planning B2B 74

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. Here are some of our top tried and true must-have B2B marketing automation examples. Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation?

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

SalesIntel

MARCH 20, 2024

Sending Out Overly Generic Messages Generic, impersonalized emails lack any personalization and fail to address the recipient’s unique characteristics, interests, or needs will rarely drive interest or even catch attention. Such emails often come across as spammy or irrelevant, leading to low engagement and poor response rates.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

JANUARY 14, 2019

In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Crimson Marketing

JUNE 10, 2015

B2B doesn’t work that way.” In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. As a permission-based channel, customers expressly want you to reach out to them on this channel. Localized content is more important to customers than ever before. Expiry periods .

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Martech

JANUARY 31, 2022

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In But that approach was not foolproof. So, the shortcomings? That sounds easy.

Contacts 90

Contacts Work Management Opt-out Lead Scoring 90

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. Frequency You need to ask yourself how often you should send out your emails. Would it be daily?

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96