Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. What is B2B Buyer Intent Data? Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. In the fast-paced world of B2B tech, leads require consistent interactions to move from awareness to conversion. Let’s plunge in!

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

Email Marketing 130

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 130

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. 6X higher transactional rates. Customizing subject lines using user data can increase open rates. Experian shows that personalized email delivers 6x higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. So, what is the trick when it comes to making the most out of B2B email marketing?

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

NuSpark Consulting

JUNE 10, 2015

In a B2B world, telemarketing is a solid means of developing leads. The most important thing is to engage your audience and inform them they should open emails when they get them. Provide content that is relevant and fresh. Generating leads involves building trust. It is also vital that you use emotional words.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. B2B marketers lean more on firmographics than demographics.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Launch Marketing

DECEMBER 9, 2020

For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content.

Social Media 83

Social Media Marketing Websites Media B2B 83

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%). List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Webbiquity

FEBRUARY 5, 2021

Six Effective Tips To Increase Your B2B Sales Conversions. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. B2B decision makers are looking to generate certain deliverables and results using your product. Incentivize referrals.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. Intent data has emerged as a game-changer in B2B prospecting. This knowledge enables virtual prospecting efforts to be hyper-targeted and relevant, leading to higher engagement rates and more qualified leads ( Sales qualified or Marketing qualified ).

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. Metrics for Email Performance. Brand and Website Alignment. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Zoominfo

NOVEMBER 29, 2018

In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 74% of customers feel frustrated when website content is not personalized ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

DealSignal

AUGUST 3, 2023

However, the most critical factor in reaching your audience is high-quality B2B data with verified contacts and verified emails. Table of Contents [Open] [Close] The Impact of Ineffective B2B Data Quality B2B Data and Email Marketing Do You Have High-Quality B2B Data?

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. What Do I Stand to Earn from a B2B Podcast? Podcasts are also more accessible than many other types of content.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

B2BMarketing.net

FEBRUARY 6, 2024

At the 2023 B2B Marketing Awards, Revere took home the Gold for ‘Best channel marketing initiative’. In the end, Revere smashed its target with a 20% open rate on emails, a click through rate of 6% and 33,000 impressions from the initial campaign launch.

Advertising Channels 52

Advertising Channels B2B Marketing Paid Search Agency Advertising Agencies 52

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

KoMarketing Associates

MAY 27, 2020

However, research shows that sending time matters in the B2B buyer journey. Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Sunday and Tuesday had the lowest click-to-open rate (14.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. What is a B2B Email List? In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

SEPTEMBER 28, 2023

In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization. In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98