ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. Traditional B2B targeting, like throwing darts on a map, is replaced by the surgical precision of data-driven ABM.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Martech

MARCH 12, 2024

Your ICP is ABM’s GPS Your ICP is a broad-stroke profile of your best customers. We can begin to offer more specific content based on assumptions and trying to earn engagement. Let’s not forget that B2B has always been, and always will be, personal. This is where separating the wheat from the chaff in your TAM begins.

Ideal Customer Profiles 106

Ideal Customer Profiles Account Based Marketing ABM SME 106

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. ’ Content for featured snippets is automatically pulled by Google from indexed web pages that Google believes matches the user’s intent.”. What Are SERP features? Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. The post How to Market a Startup, Part 2: Planning, Staffing, and Measuring appeared first on B2B Marketing Blog | Webbiquity. Here are three key steps. And with good reason.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. An account that is consistently engaging with your content is more likely to convert than one that only shows interest once.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. It was viewed by nearly 12,000 students and shared actively on social media.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., She is the Chief Content Officer at MarketingProfs , a marketing training and education company, and a frequent speaker at marketing industry events. Source: John Wiley & Sons, Inc.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Into new kinds of businesses. Yeah right.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

3) User-Generated Content. User-generated content is a great way to let your customers share their story and promote your products at the same time. Consider launching a contest with user-generated content for your next event. Chatbots can work 24/7 and eliminate a lot of repetitive workloads related to preliminary queries.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Tony Zambito

NOVEMBER 2, 2016

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. GPS companies such as Garmin and Tom Tom began to shrink considerably.

Organization 100

Organization Enterprise Management Marketing & Strategy Marketing Strategy 100

Valasys

FEBRUARY 22, 2024

This article explores how professionals in B2B settings at the level can utilize these technologies to rejuvenate their presence in the market and attract visitors. It comes in shapes and sizes such as customer relationship management systems, content management platforms and various analytics and reporting tools.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Kaon

AUGUST 2, 2017

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. VR for complex B2B solutions. Marketing Applications.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? (HS)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. To date, there haven’t been many great examples of humor in B2B. I believe that will change as the importance of great content grows. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Stevens & Tate

AUGUST 10, 2020

Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. 5 Ways to Improve Your B2B Marketing Strategy. Improving your Marketing Program.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Industrial Marketing Today

NOVEMBER 5, 2010

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Content Standard

JULY 25, 2016

There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. As wearables and other technology drive further innovation in content (and therefore in content strategies ), these micro-moments are subject to even greater change.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

MKT1

FEBRUARY 27, 2023

Fund overview MKT1 Capital is an early-stage B2B fund started by former marketing leaders Emily Kramer (Asana, Carta) and Kathleen Estreich (Box, Intercom, Scalyr). Over the past few years, we’ve built a community, content , and courses to help scale these efforts and teach operators how to build high-impact marketing functions.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2014.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

BenchmarkONE

SEPTEMBER 22, 2021

It can take a bit of time to learn, but AdRoll provides plenty of educational content to get you over the curve. Meteora uses geofencing for retargeting ads — this is the process of targeting ads based on a user’s geographical location, using data like cellphone GPS or Wi-Fi. Image Source: AdRoll.

Paid Search Agency 64

Paid Search Agency Ads Tools Adwords 64

Vidyard

NOVEMBER 6, 2018

Here’s an example of the video personalized for an individual named Marta Uceda (note that the video was personalized for each individual recipient to boost engagement): The runners-up exhibited an incredible knack for storytelling in the B2B space. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

MAY 2, 2017

What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates. Compared to others, email is an older channel, but it is still widely used, reliable and here to stay.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Biznology

MARCH 10, 2014

In-store experience is changing because of the iBeacon, or similar upcoming technologies.Using low-frequency Bluetooth technology, it creates GPS-like utility in the store itself that is able to pinpoint–within a few feet–a shopper’s location through his smartphone.

Allocation 80

Allocation Mobile Advertising Television marketing Ad Frequency 80

Bluetext

JANUARY 2, 2018

In the avalanche of 2018 predictions for marketing teams, one that should be among the top is the need for B2B user experience website design. On the B2B side of the equation, getting buyers to convert on the website takes much more information. See how Bluetext can help deliver a successful B2B user experience website design.

Top of Funnel 20

Top of Funnel Design Marketing Websites B2B 20

MKT1

MAY 5, 2023

RSVP for Investing Talk Our next cohort of our popular Building B2B Marketing course on Maven also kicks off next week. We have a few more spots for B2B Startup Marketing Leaders. We take a “teach them to fish” attitude, create lots of templates, content like these Newsletters, and lists, which helps us scale our help.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

Vidyard

OCTOBER 7, 2014

Because SOS relies on educational content, Greg explained that he sees video as a transformative force. Since implementing Vidyard to distribute and track their content, SOS can now upload new videos for students to view after sessions are recorded in the classroom. It’s a great trade, and an inspiring story: 2.

Top of Funnel 50

Top of Funnel Conference Video Marketing Storytelling 50

ERDM

OCTOBER 10, 2018

They’re at the center of B2C and B2B and B2Anything. Content and contact management systems are important: But they are simply the technology and tools that allow you to focus on the “person” in your personalization. People who have jobs. They have souls. They leverage technology to communicate and be informed.

Paid Search Agency 40

Paid Search Agency Marketing Management Validation Marketing Prospects 40

ERDM

OCTOBER 10, 2018

They’re at the center of B2C and B2B and B2Anything. Content and contact management systems are important: But they are simply the technology and tools that allow you to focus on the “person” in your personalization. People who have jobs. They have souls. They leverage technology to communicate and be informed.

Paid Search Agency 40

Paid Search Agency Marketing Management Validation Marketing Prospects 40

Martech Advisor

NOVEMBER 19, 2019

” Learn More: What Content Marketing Tactics to Use in 2020. Core platforms for B2C like Twitter, Facebook, and Instagram, and platforms like LinkedIn for B2B, are not meeting consumer expectations. The headline for all that is, “Been There, Should Have Done That.” Here are seven to stay ahead of the pack: 1.

Trends 47

Trends Multi-Channel Differentiation Storytelling 47