Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.

Trends 122

Trends B2B Marketing Effectiveness Planning 122

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. This also occurs on the level of the buy decision.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. Evaluate and elevate your product launch toolkit with the strategies and tips in our B2B Product Launch Toolkit. Download it now.

Product 133

Product B2B FAQ Verticals 133

Customer Experience Matrix

MARCH 26, 2014

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. Although they bought B2C marketing automation leader Unica several years ago, they lack enterprise-scale B2C email engine and B2B marketing automation. This makes Silverpop a perfect fit.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Integrated B2B

APRIL 29, 2017

Advocacy marketing generally describes the idea of promoting (advocating) a product or service, typically where people or brands act as a third party to encourage prospects to buy. In the next post of this Buzz Watch series, I’ll outline artificial intelligence , what it is, what it isn’t, and how it impacts on the world of B2B marketing.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. Like I said, there’s a lot of buzz around HockeyStack.

Lead Gen 112

Lead Gen Lead Ranking Marketing Qualified Leads Demand 112

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. Revenue intelligence is all the buzz in the B2B world right now – and for good reason.

Forrester 59

Forrester Research B2B Content 59

PathFactory

APRIL 3, 2019

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. We think it’s important for CMOs to know how their engagement in the buying journey compares to their counterparts. Knowledge is power. Why run the survey? “As

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Staying engaged with prospects who aren’t ready to buy yet Keeping prospects engaged isn’t just about lead nurturing — it’s about staying top of mind. In your inbox.

Automation 91

Automation Organization Marketing Automation Services B2B 91

Rev

JULY 17, 2019

You’ve been in B2B for a hot minute. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. I’ve had this conversation with so many B2B marketers – incredibly talented ones – that I’m starting to suspect that we all feel this way. .

Marketing AI 150

Marketing AI Work Management Marketing Management Marketing Qualified Leads 150

6sense

SEPTEMBER 14, 2021

Brent had such a perfect pulse of our customers and B2B marketing overall, and I walked away with real revelations about how we do business. The first is perception of consensus among the buying team — are they aligned on what their business problem is and the possible solutions for the problem? We’ve got to do better.

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Leadspace

OCTOBER 5, 2016

” Now that’s out of the way, here’s what all of this has to do with the excitement around Salesforce, Dreamforce and AI in the B2B context. Predictive analytics applies machine-learning (including elements of deep learning) to your CRM and marketing automation systems, to predict which leads are most likely to buy.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

xiQ

SEPTEMBER 27, 2019

B2B Sales = EQ + IQ. The winning formula in B2B strategic sales is the ability to bond at an emotional level (EQ) while being up-to-date about the events shaping the industry (IQ). . xiQ provides in-depth company insights, financials, CxO buzz, SEC filings and much more, in one easy-to-use-app. PEOPLE BUY FROM PEOPLE!

B2B Sales 79

B2B Sales Lead Scoring Lead Ranking B2B 79

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Rev

JULY 17, 2019

You’ve been in B2B for a hot minute. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. I’ve had this conversation with so many B2B marketers – incredibly talented ones – that I’m starting to suspect that we all feel this way. .

Marketing AI 114

Marketing AI Work Management Marketing Management Marketing Qualified Leads 114

Martech

JANUARY 11, 2024

They’ll actually provide the subscribers with something more than a buy-one-get-one (BOGO) offer.” “In B2B email campaigns Email campaigns aren’t just for consumer brands. In the year ahead, expect to see more B2B organizations adopting and implementing email efforts to engage their customers.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. Why is Webinar Marketing Important for B2B Businesses? Source: ON24. It’s not about you or your business.

Webinar Metrics 334

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 334

Tony Zambito

OCTOBER 23, 2018

At the risk of being a buzz killer, there is something amiss about all of this that may not be that great. Transformation is being driven by rapid changes in buying behaviors. Transformation on many fronts that will raise the bar for many B2B organizations to meet when pursuing customers and buyers. Sales Transformation.

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

SalesIntel

NOVEMBER 17, 2022

You likely want to know the neighborhood when you’re buying a house and the fuel efficiency of your new car. But, what about selecting a B2B data provider for your business? If there is only one thing you want your B2B provider to excel at, it’s accuracy. Try Before You Buy. Thankfully, we did the work for you!

B2B 52

B2B Intent Signal B2B Sales Transparency 52

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

TaylorMadeIn KEW

NOVEMBER 4, 2018

What would you say to room full of young MBA students about a B2B marketing career? They were adopting my book – B2B Marketing Strategy : differentiate, develop and deliver lasting customer engagement – as a main text for their MBA B2B marketing module and invited me to come to Los Angeles as a guest lecturer. B2B needs you!

B2B Marketing 97

B2B Marketing B2B Paid Search Agency Advertising Agencies 97

Marketing Insider Group

AUGUST 1, 2023

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. Before people can buy from you, they need to know who you are. For B2B companies, it could also mean creating content that’s super relevant to your industry.

Social Media 205

Social Media Cost Per Click Cost Per Thousand CPM 205

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is. But, marketers can take a more active approach to generate positive buzz.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

LeanData

OCTOBER 27, 2022

So, why all the digital transformation buzz? . While digital transformation started decades ago in the B2B space, the B2C sector has led the way in recent years. B2C shoppers are bringing their customer experience expectations to their jobs, where they are B2B buyers. With empowerment comes B2B buyer education.

Digital Transformation 97

Digital Transformation Enterprise Management Buyer's Journey Work Management 97

Webbiquity

MARCH 10, 2020

For creating quick buzz around something, few incentives can match the appeal of free stuff! Even in B2B marketing, people buy from people. The post How to Generate More Leads Using Video and Other Digital Content appeared first on B2B Marketing Blog | Webbiquity. Sweepstakes and Contests.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. And if we sell to friends, they might buy it because they feel bad or whatever. They should buy it because they see value in it, and that’s how we’ll know it’s a good idea. .”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). B2B marketers are starting to take ownership of interactions, with a more personalized customer experience.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: McKinsey.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket.

Social Media 204

Social Media Promotion Creativity Media 204

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

SalesIntel

JULY 14, 2022

With in-person events beginning to make a comeback, it’s important for marketers to leverage B2B contact data before, during, and after events in order to engage with prospective customers. There are many ways to leverage your B2B contact database to do so. . Pre-Event Prep Work . Attract an Audience. That’s a great indicator.

Conference 52

Conference Contacts Personalization B2B 52

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108