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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. While the most common point of frustration among all age groups was pricing, younger buyers had greater problems with competence during the buying process and relationships with sales representatives.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. Today, a third to 40% of buyers want a seller-free buying experience. Enablers of buying-selling interactions.

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HubSpot buying B2B data source ClearBit

Martech

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. The post HubSpot buying B2B data source ClearBit appeared first on MarTech. Terms of the deal have not been announced yet. Get MarTech! In your inbox.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Steps your buying committee must go through when purchasing a prospecting solution.

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Millennials Take Over B2B Tech Buying — Here’s How (and How Not) to Reach Them

Webbiquity

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. The B2B Marketer-Buyer Disconnect. ” How to Sell to Millennial B2B Tech Buyers.

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Survey: B2B Marketers Working Against Longer Buying Cycle

KoMarketing Associates

As B2B marketers look to fine-tune the way they reach out to customers and prospects, new research suggests that B2B buyers are taking more time to think about potential purchases. This indicates that B2B buyers are taking their time when it comes to evaluating their options. Reaching Out to More B2B Buyers.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. How to secure organizational buy-in (and cooperation!). And the best part is, it can apply to content for all stages of your funnel! How to develop benchmarks for your inbound culture.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). B2B sales are way more emotional than B2C because people’s careers are on the line. Here’s the thing: we have more channels, content, and technology to reach potential customers.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options. This session will help you start off on the right foot.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. One of the biggest responsibilities and challenges for marketers is generating leads.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. Rarely will a B2B buyer and seller have a one-off interaction, instead needing to work together to understand each other's needs and to learn how to communicate to build a successful professional relationship - and that is easier said than done!

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. How intent data is effectively collected (And what to be wary of).

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.