Vidyard

JUNE 8, 2020

What made this video campaign so successful was how it stood out from your typical B2B messaging and other traditional holiday greetings,” says Tyler Lessard, VP of Marketing at Vidyard. “By All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Martech

NOVEMBER 11, 2022

Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Then you’ve seen social media marketing.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. 93% of B2B content marketers use LinkedIn for organic social marketing.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. Increased brand awareness and a boost in sales. The publication circulated and increased brand loyalty which, in turn, increased sales. You’ve also succeeded in connecting that audience to your brand. Go beyond Facebook or Twitter posts.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Large businesses publish more frequently than small businesses ( The Manifest ). 88% of marketers have generated brand awareness through content marketing ( Content Marketing Institute ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). However, the things you should avoid as a B2B marketer aren’t always as clear. Here are the nine deadly sins of B2B marketing, how to avoid them and what to do instead. Failing to Network.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. If you are launching a brand new business, your homepage at this point should simply be a landing page. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. Connect with Sam: Linkedin | Website | Twitter | Facebook.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

BenchmarkONE

SEPTEMBER 5, 2019

The benefit of using Bing Ads is you reach a network that is untouched by Google. Facebook Ads. Facebook is the third most used website in the United States. With all those eyes on their feeds, it’s the perfect place to build brand awareness. While Wordstream reports that across all industries, Facebook ads average $1.72

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

KEO Marketing

MARCH 2, 2015

A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Here are a few ways that you can see maximum results from LinkedIn: Create high-quality content.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Provides referral visits to your website.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Mereo

JANUARY 25, 2018

If your current opinion on social selling falls somewhere between “It is just a trend” and “Social media is for teenagers,” listen up: Social selling enables sellers to hyper-target prospects and establish rapport and trust through mutual existing connections and networks. It can be an unassuming comment on a Facebook page.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Martech Advisor

JANUARY 31, 2020

We start with the creative innovation of two brands, at the intersection of the physical and digital, which provides fodder for marketing inspiration. Hingie is the name of their brand mascot, who dies every time users find a match! ” Carlings Adds AR to T-shirts and Keeps Brand Engagement Going. Chinese New Year.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

LEADership

JULY 16, 2013

10 Enlightening Quotes from Marketing Gurus – There is Light at the End of the B2B Social Media Tunnel. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. ” – Scott Cook. What’s the ROI of your Mom? “ Often, B2B content is written to represent the company.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Understand each network. Just to name a few responsibilities.

Social Media 101

Social Media Work Management Marketing Management Clickthrough 101

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile. Download the LinkedIn App.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company?

Social Media 120

Social Media Media Work Management Marketing Management 120

Optinmonster

NOVEMBER 20, 2023

More than a hundred years ago, brands like Coca-Cola and Betty Crocker used coupon codes during their initial years to improve their brand awareness. Fast forward to today, modern online brands like PortraitFlip generate over 750 new leads in 6 months , thanks to the power of discount coupons.

Examples 57

Examples Urgency Marketing Loyalty Mobile Advertising 57

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

SnapApp

OCTOBER 18, 2017

So what are the implications for the B2B market ? . Sending B2B Promotion On the Weekend. Data from Smart Insights shows that entrepreneurs (and workaholics, self included, I guess) tend to open and click on B2B emails more during Saturday and Sunday. Examples and Ideas: B2B Marketing Over the Weekend. Image source. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40