KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook Reviews. Facebook reviews are becoming a more mainstream way to evaluate businesses.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). Most B2B companies aren’t going to have a lot of success with social media platforms like Facebook, Instagram, Twitter, etc.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Another crucial aspect of social ads is bidding.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

ClearVoice

DECEMBER 29, 2021

Did you hear that @Facebook Gaming inked a deal with PAC-MAN ? Facebook app updates: Meta recently shared all of the latest feed updates on the Facebook App. Facebook Gaming launches PAC-MAN Community. PAC-MAN and gamers now have an opportunity to experience the fun through Facebook gaming. It’s now called Meta.).

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Sprout Social

SEPTEMBER 20, 2018

The recent Facebook algorithm update throttling brands’ organic reach is merely a sign of things to come. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Facebook and Instagram’s respective ad platforms get ultra-granular in terms of targeting.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting?

Paid Content 110

Paid Content Facebook Campaigns Conversion 110

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Facebook for B2B Marketing? Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” Whether it is Facebook Ads, LinkedIn Ads or Google Ads, whatever ads platform your organization is utilizing, if there is a retargeting feature, you should be using it.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Hubspot

MAY 26, 2011

One of the factors included in the study is Facebook reach. The report contains graphs showing the relationship between businesses' Facebook reach and how it correlates with traffic and lead flow. The data shows that: Businesses with 501 to 1,000 Facebook fans generated 4 times more leads than those with 1 to 25 fans.

Lead Generation 28

Lead Generation Facebook Generation Correlation 28

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. The top content marketing data pertaining to blogging that we’re seeing in 2022 include: 48% of businesses with a content marketing strategy incorporate blogging as part of this strategy ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Go beyond Facebook or Twitter posts. The B2B content marketing strategy checklist Unlike the B2C scenario, your business-to-business strategy is less about transactions and more about relationships.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools. AI and Marketing.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

BenchmarkONE

SEPTEMBER 5, 2019

Facebook Ads. Facebook is the third most used website in the United States. Facebook Ads integrate into Instagram as well, so your ads can do double-time on Facebook. Facebook is a great platform if your brand is highly visual, or if you sell a B2C product. So, who can use Facebook for ads? per conversion.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Sprout Social

SEPTEMBER 21, 2021

Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster.

Facebook 126

Facebook Top of Funnel eCommerce Tagging 126

ClickZ

APRIL 16, 2020

Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. Major companies like Apple, Microsoft, Facebook, and Amazon are already using AR in their business processes. It could be through eMail, Facebook, Phone, etc. Use AR for B2B.

Planning 121

Planning Work Management Marketing Management Paid Search Agency 121

Adobe Experience Cloud Blog

JULY 3, 2017

Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Whether you’re using AdWords or Facebook Ads, conversion tracking (or Facebook Pixels for the latter) is imperative. Optimizing Facebook Ads Relevancy Score. Check out Facebook’s video ad tools to get started.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Sam: Linkedin | Website | Twitter | Facebook. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Visit his website to know more about him.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

MARCH 27, 2018

Social media sites like Facebook have further helped ecommerce gain popularity. Facebook reported an advertising revenue of $9.16 billion in the second quarter of 2017 (which is a 47% increase since the second quarter of 2016), and 87% of Facebook’s overall advertising revenue comes from mobile devices.

eCommerce 66

eCommerce Mobile Advertising Barriers Pricing 66

Biznology

SEPTEMBER 24, 2012

Small businesses were even more likely, at 65%, to focus on lead generation in social media. While there, I learned that Facebook itself is a sizable user of direct mail, the long-time workhorse medium of direct marketing. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses.

Direct Marketing 80

Direct Marketing Social Media Social Marketing B2B Marketing 80

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that? Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? People are.

P2P 120

P2P B2B Youtube Social Media 120

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Facebook: /TellyAwards . Twitter: @TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Directive Agency

OCTOBER 25, 2018

. – Directive, the leading B2B & enterprise search marketing agency, recently announced the opening of their first international office in London to accommodate growth and respond to the areas high demand for business-to-business focused search marketing agencies. For more information, please contact: Ashton Meisner.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Digital Experience Platform 118

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. Our Services. See Our Work. Who We Are.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52