B2B Marketing Traction

NOVEMBER 16, 2009

See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Bruno is the European Director of the TED Conferences. My blogging is becoming more efficient through learning from those who have walked through the learning curve before me!

Blogger 100

Blogger Conference Opinions Consulting 100

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Smashmouth Marketing

JUNE 30, 2009

What can Obama teach us b2b marketers? Or to see the shift from "Web 2.0" It is debatable whether a blogger should build some level of personal brand with off-topic content. Tags: obama branding blogs marketing appointments b2b cold calls. I was recently in a debate with a friend about Obama's marketing efforts.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? Or to see the shift from "Web 2.0" It is debatable whether a blogger should build some level of personal brand with off-topic content. I was recently in a debate with a friend about Obama's marketing efforts. to "Social Media" overnight. Stay on topic and be relevant.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 Ning Marketing 2.0 The Marketing 2.0 net, complete Web 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

WebMarketCentral

MAY 15, 2007

Does Web 2.0 social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Still, the Web 2.0 Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. discusses the impact of Web 2.0

Social Media 48

Social Media Media Web 2.0 B2B 48

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! A blogger never takes vacation. I appreciate your comments.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., New media and Web 2.0 Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. Fouts presented yesterday in Boston.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

APRIL 29, 2011

May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0 Elizabeth Reaves & is an account coordinator for& MLT Creative , an Atlanta advertising agency which specializes in B2B marketing. and mobile applications.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

B2B Marketing Traction

APRIL 14, 2011

I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. This year, a B2B start-up in Northern California messaged me on LinkedIn. I helped the client with some messaging to bloggers who might cover their product and the show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

The Effective Marketer

JANUARY 11, 2010

You can follow any responses to this entry through the RSS 2.0 Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.] Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

MAY 9, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 More than half of marketers embracing Web 2.0 Nearly 90% of respondents are using Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Tags: B2B email marketing lead nurturing lead generation blogging lead qualification closed loop Web 2.0. This is a simple one but it's surprising how many e-newsletters remain only in email format.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Tags: Web 2.0 Social Tagging.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20