B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Real thought leadership content must provide novel insights that are supported by authoritative evidence.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to keep your leadership team up-to-date on your strategy’s impact.

Social Media 80

Social Media Template Work Management Marketing Management 80

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health. .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 15, 2021

Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

BOP Design

APRIL 6, 2020

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. Read more: Your B2B website & sales – a dynamic duo.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Zoominfo

OCTOBER 5, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Funnel measurement: This involves ensuring that metrics align with expected results while working with sales leadership to escalate issues with follow up, lead response time, and pipeline health.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Sample experiential strengths are: Onboarding. Sample experiential strengths are: Onboarding.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Pam Didner

AUGUST 12, 2019

Thought-Leadership Messaging Template. Product-Specific Messaging Framework (Sample). Thought-Leadership Messaging Framework (Sample). This is especially true in B2B marketing, given key content pieces may also need Legal’s approval. This is especially important in B2B and technology selling.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

KoMarketing Associates

JANUARY 8, 2019

Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Below are some of the ways that data can be used to tell better stories in B2B content marketing , which can make your content efforts more worth the time it takes to produce it.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Zoominfo

JUNE 26, 2018

While focus in the past has been on ensuring that all fields are filled out and that the information is up-to-date, today’s marketing landscape demands more from a B2B database. David Crane, Thought Leadership & Marketing Tech Strategy, Integrate. Final Thoughts About Business Data. Mark McDonald , Appster Co-CEO.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Prior to Fell Swoop Alex held leadership roles with Ritani, Wetpaint, Expedia, and Blue Nile. 6. Search Engine Land. Search Engine Watch.

Design 234

Design SEO Tips Lead Scoring 234

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — B2B PR Sense Blog. Pricing: free to $50 per year.

Tools 100

Tools Best Practices Enterprise Management PR 100

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Everything Technology Marketing

APRIL 12, 2011

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. Time to share some preliminary survey results! In short: why do we care about content marketing?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Zoominfo

SEPTEMBER 3, 2018

Executives at larger companies, for instance, may have a more positive opinion of your brand than leadership at small to mid-size businesses. Sample questions include: What company/brand do you prefer? Sample questions include: What topics interest you the most? Final Thoughts on Using Customer Surveys to Reach Business Goals.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Heinz Marketing

NOVEMBER 12, 2019

Video in the B2B landscape has exploded, becoming a staple in today’s modern marketing toolkit. To better understand how today’s B2B organizations use video to drive results, Heinz Marketing and Vidyard conducted a research study in July 2019. The survey sample consisted of 218 B2B sales and marketing leaders, all managers and above.

Research 100

Research Video Marketing Budget Programs B2B 100

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Today’s B2B customers are increasingly similar to their B2C counterparts, making chatbots vital to your B2B marketing strategy.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

ViewPoint

JANUARY 22, 2016

What B2B Companies Did Well in 2015? One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. What They Can Do Better in 2016? We will put it at their fingertips.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Adobe Experience Cloud Blog

MARCH 6, 2018

Here’s a sample flow I put together for the purpose of this post. This example would be for a B2B software company. The post Why You Need a Sales & Marketing Process Flow to Achieve Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Process 134

Process B2B Thought Leadership Marketo Sales Qualified Leads 134

The Marketing Blender

DECEMBER 28, 2020

For a robust personal brand, here are four things to get right: Thought-leadership content – Publish thought-provoking, compelling content consistently that’s full of your authentic personality. To give you an idea of what we’re talking about, we’ve included some samples below. Top 4 B2B Marketing Trends for 2020.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Adobe Experience Cloud Blog

NOVEMBER 19, 2018

Example 1: Sample generic audience journey map for tracking conversion towards ongoing brand engagement, conversions, and advocacy. Additional examples of audience journey maps are included below: Example 2: A sample audience journey map with additional layers of tracking. Example 3: A sample sports fan journey map.

Top of Funnel 134

Top of Funnel Lead Ranking Ad Frequency Marketing Proposals 134

Zoominfo

SEPTEMBER 3, 2018

How Can Surveys Help A B2B Business? Executives at larger companies, for instance, may have a more positive opinion of your brand than leadership at small to mid-size businesses. Sample questions include: What company/brand do you prefer? Sample questions include: What topics interest you the most? Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Contently

FEBRUARY 19, 2021

What you see are the samples in the bakery window of all the good stuff we have to share,” Owens said. With B2B, however, “you’ve got finance professionals talking to professional investors, [and] the audience wants to know about the team behind the investment,” he said.

Work Management 100

Work Management Marketing Management Business Paid Search Agency 100

Atomic Reach

NOVEMBER 21, 2018

To differentiate your B2B brand from others on such platforms, you need to have an authentic and distinctive brand voice. Admittedly, this can be much more difficult for B2B companies than B2C companies. Well, I’m about to show you that you can establish an interesting brand voice, even in the B2B sphere. Have Some Fun With It.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Here’s a simplified scenario for social listening. What do they want? The same goes for good content creation.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Content4Demand

DECEMBER 27, 2018

As you heard Alicia Esposito mention in her recent video about “naughty and nice” marketing trends, influencers in the B2B space aren’t always working at the same scale as some in the B2C world… But that doesn’t mean they’re not playing a significant impact. The Value of Thought Leadership. Inspiration Sampler Platter.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. In a B2B situation, this becomes even more important. Sample content: Really enjoying an article from @author (or @website) [link]. hashtag1 #hashtag2 #hashtag3.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Contently

FEBRUARY 19, 2021

What you see are the samples in the bakery window of all the good stuff we have to share,” Owens said. With B2B, however, “you’ve got finance professionals talking to professional investors, [and] the audience wants to know about the team behind the investment,” he said.

Work Management 79

Work Management Marketing Management Business Paid Search Agency 79

PathFactory

AUGUST 15, 2022

It doesn’t even have to be a community or forum; here at PathFactory we host our Success Series, office hours and B2B Visionaries and they’ve been successful at engaging our customer base, and providing us a pool of talented advocates to tap into when we’re looking for case studies, testimonials, and event speakers.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Marketing Insider Group

OCTOBER 16, 2012

While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report at no charge. Here are the high level results that they shared publicly and the implications for B2B Marketing leaders… Content Marketing Is Important. What Does This Mean For B2B Marketers?

Customer Surveys 100

Customer Surveys Content Marketing B2B Thought Leadership Barriers 100

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. First, let’s talk about data.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Integrated B2B

NOVEMBER 12, 2014

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. With email marketing campaigns, for example, B2B marketers in industrial sectors are still just scratching the surface of what’s possible.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

Webbiquity

JUNE 6, 2012

Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. Kuno is a real contender in this race though, featuring thought leaders like John McTigue , Chad Pollitt and Duce Knipper (okay, Duce isn’t really big on thought leadership, but he’s cool anyway).

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

B2B Marketing Directions

JANUARY 29, 2022

Consider, for example, a small sample of the findings from a few of the more recent studies. In addition, B2B marketers will need to consider the potential effects of policies relating to corporate social responsibility that their customers and prospects have implemented.

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

nDash

APRIL 6, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Hire her for your business by visiting her nDash profile ! “Don’t be shy.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52