PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

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Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. Three to four years ago, I predicted that B2B sales roles and methods were headed for transformational change.

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PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst. There Is No Revenue Intelligence Without Content Intelligence.

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Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

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Sales Management Top of Funnel B2B Sales Tactics 218

6sense

NOVEMBER 9, 2021

Caroline Robertson , Vice President, B2B Marketing and Sales Research Director. Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. Matthew Flug. Jennifer Zhang, Research Associate. JAN 26 2021.

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Modern B2B

OCTOBER 20, 2023

The opening keynote started with the premise that companies that focussed on the customer had 2.5 Remove your brand name and you could be describing any company. For me, this is far from the consideration of most B2B marketers and something that’s critical to B2C… yet, highly lucrative when it comes to long term growth.

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ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

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Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. All about sales enablement, and organized by Seismic, a producer of sales enablement software. April 6-7, all virtual, Marketing Profs B2B Forum.

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Conference B2B Forrester Marketing Management 197

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

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Forrester Marketing Management B2B Marketing Word of Mouth 100

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report also breaks down the analysis via a scorecard for each platform in some dozen categories spanning sales channel support, personalization, AI and machine learning, support services, and product vision, among others.

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Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Buyers want to be known and understood in both B2B and B2C buying situations.

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PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. ” Being a top choice for B2B marketers is the result of all our employees’ hard work and what we believe is a unique, strategic approach to the content space. Click here if you want to stay updated.

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Tony Zambito

NOVEMBER 1, 2020

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic. It seems that a company today should make that option available and it’s surprising how many don’t.” An unsettling time.

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Buy B2B Buyer Personas Buyer's Journey 309

PureB2B

JANUARY 31, 2022

Add a Personal Touch to B2B Sales with Artificial Intelligence. Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. Personalization is equally important to B2B sellers.

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KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

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Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. B2B Loyalty, The B2C Way. Download the report now.

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Forrester Loyalty Peer-to-peer Research 100

PureB2B

FEBRUARY 3, 2022

Competition is fierce in the B2B sales space, making it difficult for teams to connect and engage with potential buyers. However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. AI saves time, period.

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ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

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The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. They simply want information of value.

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Only B2B

APRIL 17, 2024

Understanding Appointment Setting Services Investing in an B2B appointment settting services means mastering your calendar like a pro. The 5 Benefits of B2B Appointment Setting B2B appointment setting tackles these challenges head-on, offering a range of benefits to optimize your sales funnel: 1.

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The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. One fixture of B2B marketing for more than a decade is the lead funnel, brought to prominence by the analysts at SiriusDecisions (now part of Forrester.) Cold-calling is dead.

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Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

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Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

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Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Joy’s ability to sell 18,000 Miracle Mops while wearing typical clothes, using minimal makeup, and possessing no sales experience shows us that authenticity is key. Forrest Gump.

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Planning Forrester Work Management Storytelling 363

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12

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Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. On the heels of the current slowdown, it seems it’s going to take still more.

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Sales Cycle B2B Sales Studies B2B 57

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. About ProKarma.

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Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape.

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Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. A Customer-Obsessed Growth Engine The keynote address by John Arnold set the stage for the entire summit, emphasizing the intense competition B2B companies face in today’s dynamic landscape.

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Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Televerde

APRIL 30, 2020

In the short-term, companies are preserving cash to maintain the health and operations of their businesses. As marketing feels the pinch of reduced budgets and disrupted strategies, sales needs to keep the pipeline full. Since the company began in 1995, Televerde has generated $8B in revenue for its clients.

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Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). AI in Sales. Keep reading! jobs by 2025.

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Zoominfo

SEPTEMBER 14, 2021

More Time to Gather Insights Conversation intelligence provides reps with a deeper understanding of sales calls by recording, transcribing, and analyzing these meetings to deliver AI-based insights. Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021.

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