MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter. How does your Twitter account look to the rest of the world? They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. I responded that no slight was intended.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Check out his blog, {grow}.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. To be successful in social media, it helps to be human. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Thursday, Oct. Ponce de Leon Ave., Clarkston, Ga.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Follow me on Twitter.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

AUGUST 1, 2011

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Anyone with the least bit of interest in B2B social media marketing knows there is an abundance of information about it everywhere you look online.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Next, we are seeing content marketing moving away from vanity metrics like pageviews, social shares and bounce rates to targeted communication. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. And, in particular, are social media as important as industry gurus claim they are? The Twitter figures are surely much higher by now.)

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

MAY 31, 2012

And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” 88% have no central social authority. Cheesy line?

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz shared with us his secrets to the blog’s success, some forecasts of where social selling is going and why it is important for Follow the Lead to serve as a news-and-information hub for the sales industry. What are some predictions you can make regarding social selling in 2010? It’s very tricky being in the prediction business.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. Emerson Process Experts was born. Those stories are rich in the keywords that customers use.”.

BtoB 50

BtoB B2B B to B Blogger 50

Ambal's Amusings

JANUARY 7, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Blog CindyKing Twitter CindyKing. She is also adept at content marketing, international web marketing and social media marketing. Michael Stelzner.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

APRIL 8, 2011

Many top agencies and their clients consider it a can’t-miss event, and it always allows for plenty of time to socialize with “the competition.” Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist. The 2011 B2B Twitterer of The Year Awards - @B2BTOTY.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s Twitter: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. They invest in content marketing, a Legion, um, and then when it comes to ads, they do Google ads, uh, but not so much social media advertising.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

MLT Creative

SEPTEMBER 8, 2011

I was much more successful with my efforts to increase my engagement on Social Media. I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

DECEMBER 9, 2010

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. BrennerMichael Michael Brenner The Social Enterprise! Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media. That’s marketing intelligence.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. They will add the variety and perspective your Twitter stream just may be missing. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer.

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

Adobe Experience Cloud Blog

JUNE 24, 2009

.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Marketers who embrace social media will be successful, and those who do not will be forced to play catch-up as social media is becoming more and more main stream.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Success in social channels is all about helping other people. Don’t Copy From Twitter. Do you agree?”.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

OCTOBER 5, 2020

He is the founder and CEO of Vende Social and the author of Social Rules! and Social Selling Rules! Nobody was focusing on, especially in the B to B space, the, the marketing side. The company that bought us was B2B B to C social media. How do you, how do you get that customer across the finish line?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

SEPTEMBER 8, 2020

He is a leading LinkedIn video creator, Forbes Agency Council member, and engaging event speaker providing training on digital marketing, content creation, social selling, and sales enablement from the Marketing point of view. Lee’s Twitter: [link]. Or just let me say, you know, digital B to B marketing?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Biznology

OCTOBER 28, 2013

Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. When your material lives on Twitter or LinkedIn, it is not under your full control. Focus on securing subscriptions. Joe explains the importance of owning, versus renting, your content platform.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

SEPTEMBER 15, 2020

Joe’s Twitter: [link]. I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. ” Links and Resources. Show Transcript.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52