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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place? It’s hard to believe.

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Think Outside the B2B Trade Show Booth

MLT Creative

However, show-specific blogs were written and promoted via Twitter and LinkedIn. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Since this was for a B2B. Please share your experiences AND your resutls.

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

Blog WritingWhitePapers Twitter Mike_Stelzner. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Blog Savvy B2B Marketing. Twitter StephanieTilton. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Michael Stelzner.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120
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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

Nicoline’s Twitter: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. What are my B to B marketing buddies who tell me their stories? ” Links and Resources. Nicoline’s LinkedIn: [link].

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What’s the next big idea in B2B?

MLT Creative

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Why not ask B2B marketing experts I trust to answer my question via tweet? Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. Get your B2B Twitter Toolkit. Then I had another idea.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.