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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Business buying processes are getting longer, and—most important—involving more parties than ever before. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. But there’s more. Active social media outreach.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Follow her on Twitter.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

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How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?

MLT Creative

Until recently, I was possibly the least automated B2B marketing professional on Twitter. To be the best B2B Twitterers, we should all ask ourselves these questions: Have I let my Twitter account become obnoxious by blasting out one-way messages? How does your Twitter account look to the rest of the world?

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Gyro:HSR

Online Marketing Institute

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

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The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

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Meeting IRL Makes Social Media More Meaningful

MLT Creative

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. Kent also started #MarketerMonday.