MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. How to Conduct Effective Audience Analysis in Six Steps. Read more to understand how to conduct this effectively. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week.

Analysis 97

Analysis B2B B to B Paid Search Agency 97

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. Doing marketing according to what is comfortable for your brand won’t be effective anymore. We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. Sources: HBR: [link].

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. LinkedIn Groups – participation and ownership – can be part of the mix of when it pertains to B2B social media marketing. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

InsightSquared

MAY 1, 2019

Finally, the level of change required to develop an effective revenue operations capability is significant and leaders need to learn from each other. The bottom line is that we couldn’t resist the opportunity to share what we’ve learned through our work with so many b-to-b clients with the great audience that Ramp attracts.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

The ROI Guy

SEPTEMBER 3, 2010

The fact is that according to the research, key marketing and sales enablement investments are not delivering the expected return on investment - improved sales effectiveness, and executives will not let the current trends continue without intervention. April 2009. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data' This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Conversica

MAY 9, 2022

Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. The bottom line is we found Conversica to be a very effective tool. We started as a print directory and today we have morphed into two high profile websites – Lawyers.com and Martindale.com. That is off the charts!

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Bernice and I are always open to ideas for future studies.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

SEPTEMBER 29, 2016

But first, let’s establish that most marketing, even that from the seemingly most enlightened ad pros still relies on market timed offers and the big “push” in ever decreasing effectiveness. Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Cintell

MARCH 10, 2016

Engages buyer earlier and more effectively. Persona-driven marketing is 3X more effective (SiriusDecisions). as likely to be effective or very effective at using personas than those who miss lead and revenue goals. SiriusDecisions). Focuses messaging; increases precision of targeting. Improves sales productivity.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Leading Results Rambings

JULY 8, 2013

This is also, by the way, why weekly referral groups like BNI can be much more effective than monthly chamber of commerce type events. B-to-B Marketing Content Marketing Lead Generation Linked-In Referral Marketing Sales Social media Facebook friends LinkedIN Social networking Using LinkedIN'

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

markempa

FEBRUARY 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

B2B Marketing Directions

JANUARY 21, 2018

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. As the following table shows, less than 10% of survey respondents said their company is very effective at delivering on the three critical components of B2B customer experience.

Research 54

Research B to B B2B Custom Publishing 54

ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

ViewPoint

FEBRUARY 24, 2016

Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". From SiriusDecisions (2016): "The positioning of tele-prospecting at the center of most organizations’ demand creation schematics suggests that it should be treated as highly strategic.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

DemandBase

MAY 17, 2019

The official theme of the conference, “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine”, illustrates just how important it is to be able to connect data across the entire marketing and sales tech stack in order to take action, measure performance, and make decisions about how to be more efficient and effective.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

The ROI Guy

FEBRUARY 19, 2018

Level 1 – Connect First, Winners connect better with their clients, performing better discovery, with an ability to connect the dots between customer needs and their company’s solutions much more often and effectively than the second-place finishers. In fact, the Winners demonstrated that they understood the buyer’s needs 2.5

B to B 53

B to B Aggregators Sample Click Rate 53

B2B Marketing Directions

MAY 24, 2015

In 1996, Fred Reichheld showed that creating loyal customers drives higher profits and shareholder value in The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc.,

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

Leading Results Rambings

AUGUST 4, 2013

Google and Bing both continuously optimize to minimize the effectiveness of most of the common SEO techniques. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing' Most SEO firms use sufficiently dated techniques so that their methods are totally irrelevant, and sometimes harmful.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? They do this because it is more effective than direct advertising. Why is content marketing effective? Content marketing is effective because it delivers what your customers want. There is no difference really. We’re all people.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. For more effective marketing in 2016, think instead about developing a comprehensive, value-driven marketing communications plan.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

markempa

JULY 16, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Paul Gillin

MAY 13, 2010

That’s a fine distinction, but it’s critical to conveying an effective message. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. Focus on results rather than process. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

markempa

DECEMBER 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that? " Related post: U.S. So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. In fact, I think the technology comes a distant third to strategy and effective execution. That’s what it takes to be an efficient marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

The ROI Guy

OCTOBER 1, 2013

Today''s B-to-B executive is budget constrained and risk adverse. ValueStory Downtime B2b marketing Selling efficiency SiriusDecisions Benchmarking Selling effectiveness Pisello Alinean ROI Calculator'

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

B2B Marketing Directions

NOVEMBER 8, 2015

In my experience, the most effective lead nurturing programs utilize several methods and channels of communication and involve both content-based communications (which are typically handled by marketing) and person-to-person communications (which are typically handled by business development reps or salespeople).

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. Noting that “forms are often the first step in creating the ever-elusive long-term relationship with potential customers,&# Chris Lucas shares tips for making landing page contact forms as effective as possible. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120