BOP Design

SEPTEMBER 7, 2021

If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. B2B, or B-to-B, or BtoB Marketing: General Stats. 90% of customers start their B2B buying journey with an online search. Dialogtech).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. B-to-B marketers often find lower cost-per-inquiry results from direct mail and other media, despite the temptingly low cost of email.

B to B 120

B to B netFactor Media SEM 120

Leadspace

NOVEMBER 6, 2019

Luckily, many industry groups and conferences have helped us do that recently with their awards programs — and at Leadspace we’re loving every minute of it, as we see our customers continue to be recognized for their amazing work and innovation! Leadspace Enterprise Customers Making a Clean Sweep of B2B Awards Season.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Conversica

MAY 9, 2022

Martindale-Hubbell has been helping lawyers find clients for over 150 years. Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. Our websites help people decide on which attorney to hire. What kind of response did you get from your customers?

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Top Rank Marketing

JULY 12, 2023

Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability. As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Engagio

AUGUST 16, 2017

I want to continue a great tradition of working with Jon, who has a rare combination of intellect, vision, and a track record of disruption, to help Engagio be all it can be.”. B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

Biznology

DECEMBER 31, 2014

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Bound360

APRIL 25, 2018

Building An Inspiring Brand Through Customer Engagement with Lisa Nakano and Julie Ogilvie. Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. Personalization Strategy: A Custom Track. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm. Business-to-business marketers are plagued by data problems.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. (Photo credit: Wikipedia).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Televerde

MAY 17, 2018

Her innate knack for understanding the needs of her customers helped her build her poker empire and now, as an author, she’s traveled full-circle back to Hollywood, but on the film side this time. This year, SiriusDecisions set the lens on nurture: “Ditch the Watering Can: It’s Time to Rethink B-to-B Lead Nurture.”

Demand 69

Demand B to B Case Study Case Studies 69

Leading Results Rambings

JULY 8, 2013

And yet later in the same conversation he lamented how it seems that for all the hard work he’s done in developing his LinkedIn network, it really isn’t helping him develop any real connections or sales opportunities. We, of course, like people that help us, and that we help.

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

Seismic

MARCH 29, 2019

To help you improve your organization’s sales enablement strategy, we’ve compiled some training and learning opportunities. Join an upcoming stop on the Sales Enablement City Tour for help guiding you through building a framework for implementing and optimizing the best sales enablement approach for a successful 2019. TOPO Summit.

Training 53

Training B to B Gartner Work Management 53

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). We need ROI.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

markempa

MAY 28, 2009

A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! I wrote an full article that outlines the basic steps to help you get started down the path of lead nurturing success , but here’s a quick synopsis: 1.

Lead Nurturing 120

Lead Nurturing Buy B to B Leads 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ViewPoint

OCTOBER 6, 2015

It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

JUNE 7, 2016

Helping them understand actual vs. assumed buyer behavior in B2B sales environments helps alter their behavior—and helps them be more successful. He notes that the keys to success in lead follow up are: Process: Define a series of touches (telephone, voicemail, email) and design call/content templates that reps can customize.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

Biznology

JULY 2, 2018

Model your most profitable customers. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Build a target customer profile. Company size.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

ViewPoint

FEBRUARY 24, 2016

Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". New business and existing customers. I hope at least one of these tips helps you fix something that is broken in your company. Account -centric data model. Drives pipeline creation.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Marketing Insider Group

MAY 19, 2015

And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. I hope this helps answer one of yours, or your bosses. Content marketing. Click to Tweet].

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

The ROI Guy

FEBRUARY 19, 2018

Level 1 – Connect First, Winners connect better with their clients, performing better discovery, with an ability to connect the dots between customer needs and their company’s solutions much more often and effectively than the second-place finishers. In fact, the Winners demonstrated that they understood the buyer’s needs 2.5

B to B 53

B to B Aggregators Sample Click Rate 53

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? Then ask them to tell you what your company does, what problems you address and who the target customer is.

B to B 50

B to B Marketing Websites Work Management Webcast 50

B2B Marketing Directions

MAY 24, 2015

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand awareness and acquiring new customers. Less attention has been given to the critical roles that the marketing function and marketing content should play in sustaining and enhancing relationships with existing customers.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

DemandBase

OCTOBER 2, 2018

While b-to-b marketing leaders have evolved, many of the teams and roles in their organizations creating areas of specialization and centers of excellence for areas such as content, portfolio marketing and communications have overlooked field marketing. direct, indirect, ABM, post-sale customer engagement). SiriusDecisions.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Webbiquity

APRIL 14, 2010

Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine. 10 Great B-to-B Sites by BtoB Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Engagio

MAY 14, 2019

In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Customer journey.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Biznology

NOVEMBER 5, 2018

I’ve had customers say, “No way, you’re my secret weapon. And in theory business people want to help each other, so you’d think testimonials should be easy to get. But I can’t help myself. Well, then, you know what I mean. I don’t want my competitors to know how good this is.”. They reduce buyer risk. It bears repeating.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Vidyard

MAY 18, 2017

So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. There are lots of different ways in which video can help you drive more inbound traffic to your website. Turning Viewers into Prospects.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Biznology

MAY 22, 2017

Most B2B marketers have customers worldwide. First of all, an existing business relationship implies consent on the part of the customer. So your existing customers are probably already hounding you to amend their contracts to include GDPR language, says Attai. B2B firms are going to need help determining how to comply.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. His recommended metric: the amount of time the teams spend on developing the right customers. Think of the customer journey as an “account journey,” said Lindsay Becker and Lisa deDonato form LogMeIn.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Webbiquity

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100