ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Bound360

APRIL 25, 2018

Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. The State of B-to-B Content: The Good, the Bad, the Ugly. B-to-B Demand Creation: By the Numbers. Nurture in a Demand Unit Waterfall ® World with Erin Bohlin and Laura Cross.

B to B 49

B to B Work Management Marketing Management ABM 49

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Biznology

MAY 22, 2017

Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” They are not just focused on prospecting, like the CAN-SPAM and Do Not Call regulations in the U.S. Linnette J.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B to B Generation Marketing Qualified Leads 120

Seismic

MARCH 29, 2019

What: This year the SiriusDecisions Summit theme is “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.”There SiriusDecisions U.S. When: May 5-8, 2019. Where: Austin, TX.

Training 53

Training B to B Gartner Work Management 53

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. as trusted sources; consultants, by only 2.2%.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation BtoB B2B Marketing Lead Ranking 120

Kapost

NOVEMBER 22, 2016

Within a Content Governance Board Charter, the Kapost consultant will help scope and develop the roster of board members, identifying their roles and responsibilities, establish a meeting cadence and agendas, provide training to board members, and set success criteria for the board. 3: Marketing Team Empowerment Package.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

markempa

JUNE 7, 2005

" This also ties in the post Tracking ROI From Web Generated Leads FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Now look like heroes. A CEO I know said, "small budgets foster maximum creativity."

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

B2B Marketing Directions

NOVEMBER 29, 2015

For example, Forrester Consulting recently wrote: ". The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

OCTOBER 31, 2006

" Macs seven tips to better target your lead generation: Rank current customers and look for attributes Consider lead generation questions Determine likely prospects Target lead generation by market Target lead generation by geography Research the media Focus on b-to-b marketing vehicles Multichannel Merchant: Targeting Your B2B Lead Generation (..)

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. treypennington - Trey is an integrated marketing consultant and author of the upcoming book, Spitball Marketing. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy.

Social Media 40

Social Media B to B Media Advertising Agencies 40

The ROI Guy

OCTOBER 1, 2013

As well, the ROI Calculators can be used by consultants, agencies and other service / solution providers to help make the case for change and deliver financial justification. Today''s B-to-B executive is budget constrained and risk adverse. Additional free ROI Calculators will be made available each month to registered users.

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. " I think Kevins points serve as a good reminder for web inquiry management. Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation BtoB B2B Thought Leadership 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. B to B marketers to be successful in the world of blogging, you must be focused on your target market.” It is also ideal for search – frequent updates vs. static websites.” Jeff Ogden. “B

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. A lead isn’t a lead until it’s been qualified.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Paul Gillin

OCTOBER 7, 2010

For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. There is no way that social profiling would reveal which relationships really matter.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Consultations. Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. billion in annual purchases. White papers.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful. Should reputation take a back seat to branding? Why or Why not?

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

APRIL 18, 2005

Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Anyone can nominate. Want to see who won last year?

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting was also nominated in the same category. Im listed in the "B-to-B marketing blogs" section. If youre time crunched, you can vote for your favorite category.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

MLT Creative

JULY 9, 2010

If you develop and consult on b2b branding like I do, or just want to see how your brand stacks up, I recommend this guide as an excellent starting point. There’s also a reading list with recommendations for other books that dive deeper into the many topics Neumeier touches on.

Buzz 40

Buzz Branding Brand Identity B to B 40

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

NOVEMBER 18, 2005

Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

MLT Creative

SEPTEMBER 24, 2010

Whether you’re on the agency side, client side, vendor or consulting side, you will either be humbled and threatened or emboldened and encouraged by “ The B2B Marketing Manifesto.” The new eBook was a wake-up call for any B2B marketing professional still sleepwalking through their career.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40