The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Lead Generation B2B Marketing Generation 120

BOP Design

SEPTEMBER 7, 2021

What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

markempa

AUGUST 18, 2014

Tweet As I talk to marketing and sales leaders, I hear this reoccurring theme: “I want to do something that really matters; I want to feel what I’m doing is really making a real difference.” I believe this idea can also be applied to sales and marketing. The problem with today’s customers. You might also like.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

MLT Creative

JUNE 16, 2010

committee buying/decision-making in b2b vs. a solo decision in b2c), but when you strip it down, the similarities are crystal clear. If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B).

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Heinz Marketing

MAY 18, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. A look at why we need forecast accuracy, which may be different from what most sales leaders think. A great interview about gated content. Thanks, Jeanne.

B2B Thought Leadership 66

B2B Thought Leadership B to B Copywriting Forecasting 66

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. The post The B2B marketing ironies of our time appeared first on Biznology. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JULY 23, 2014

You’ve got a tighter decision-making unit and shorter sales cycles. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MARCH 9, 2018

If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. You’ll also see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. Improves sales productivity.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Attract them with killer content.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins.

Research 40

Research B to B Webcast Content 40

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. How should I handle unstructured data, like social media content. New tools and technologies emerge and must be evaluated. Like this post?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Bound360

APRIL 25, 2018

One of the best events for B2B Leaders is right around the corner…are you ready for SiriusDecisions Summit 2018? Last year I walked into Summit thinking how the heck does Jewel relate to B2B Marketing? Stronger Together: Aligning Sales and Marketing Planning with Craig Moore and Steve Silver. Come say hello at booth 412!

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

markempa

APRIL 26, 2010

It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. B-to-B email. Content development. Lead nurturing. Lead scoring. International demand generation. Social media marketing.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What is the CEO’s Role as it relates to marketing and sales?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. This reminded me of the longstanding debate about inbound versus outbound in B2B.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

DemandBase

MAY 17, 2019

It’s that time of year again when thousands of eager marketing and sales leaders descend on an unsuspecting convention center—this time, to our great collective relief, in Austin rather than Las Vegas—for the annual SiriusDecisions Summit. Clearly, attendees are still eager to drink from the ABM firehose.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Jim Rembach (00:00): Hey B2B DM gang.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

ViewPoint

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

MLT Creative

JANUARY 10, 2012

The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Identify the most effective ways to attract buyers to your content Why spend your entire marketing budget trying to find customers when you can now make it so easy for them to find you?

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. Her agency works for start-ups to one of the ten largest B2B multinationals in the Netherlands. Timestamps/Outline.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

JUNE 26, 2016

For several years, one of the major themes in B2B marketing and sales has been the emergence of empowered and independent buyers. SiriusDecisions says that 67% of the B2B buyer's journey is now done digitally. The perceived independence of buyers has driven several profound changes in the practice of B2B marketing.

B to B 40

B to B Business B2B Sales Buyer's Journey 40

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Build messaging tracks based on sales stages. Coordinating sales and marketing play to execute your programs. Sales alignment. Content attribution.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

B2B Marketing Directions

NOVEMBER 29, 2015

The diagram below shows the major elements of a marketing communications plan, which is similar in several ways to the B-to-B Marketing Campaign Framework developed by SiriusDecisions. Most B2B companies will have between one and four value themes for each product or product family and target market combination.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

DemandBase

OCTOBER 2, 2018

Despite being one of the oldest teams within marketing, field marketing has largely remained a generalist role loosely defined as supporting sales efforts to meet local growth objectives. direct, indirect, ABM, post-sale customer engagement). After all, in B2B, Field Marketing is often the mostly closely aligned with sales.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

B2B Marketing Directions

NOVEMBER 8, 2015

Last month, Howard Sewell, the President of Spear Marketing Group, published a blog post with the provocative title Please Don't Let Your Sales Reps Nurture Leads. In his post, Howard argues that these kinds of calls "are the worst possible use of a sales rep's time."

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. You have things to sell, and limited time and resources to create social media content that is both human and helpful. Until recently, I was possibly the least automated B2B marketing professional on Twitter.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. But are industrial and engineering companies getting the message about B2B blogging? Those are well-known companies and their success stories in using content for inbound marketing are well documented.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60