Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Website Grader by HubSpot grades your website on several key metrics such as SEO, mobile optimization, web traffic and more. Page views.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Average revenue per user. On-SERP SEO is still very important. " Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Contently

APRIL 4, 2023

By identifying your content that performs better than average, you can “find the gold” in the form of key insights. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs). Bottom-of-funnel content conversion rates (i.e.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. Businesses make, on average, $3 in revenue for every $1.60 they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Valasys

AUGUST 10, 2023

Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. It passes authority to your updated content making it easier to rank on SERPs. Make amendments for the poor/average quality you provided before or for the lack of eyes your content attracted.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Not only this, but on average, email drives an ROI of $36 for every $1 spent, which is higher than any other channel. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

DAGMAR Marketing

APRIL 5, 2022

The average PPC campaign can range from $1,000 to $10,000 per month for small to mid-sized companies (WordStream) Large companies can expect to pay anywhere from $10,000 per month to upwards of $50,000 per month (CostOwl.com) PPC advertising returns $2 for every $1 spent – a 200 percent ROI (WordLead). How much does PPC cost?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Again, be sure to: Clearly define your ask (i.e.,

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Additionally, the average time spent on the page is about four minutes. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot. Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Video Content Is Preferred. Google search bots look for video content.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

APRIL 23, 2020

According to Business 2 Community , the average lifespan for a website is 1.5 Because design trends change and technology advances, this is the average amount of time that a redesign will feel "fresh" and competitive. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What’s average position?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MAY 7, 2019

These changes reduce bounce rates and increase page rank on Google SERPs. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%. For every $1 businesses spend on Google Ads, they make an average of $2 in revenue. source: Moz ).

Statistics 98

Statistics Google Click Rate Adwords 98

Leadspace

FEBRUARY 19, 2018

For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

SEPTEMBER 25, 2018

Like Google, Baidu aims to incorporate more rich features in the SERPs. With an average 26,754,932 daily direct searches as of September 2018, it's slowly gaining steam in the search market. The search engine looks similar to Google (besides being in Mandarin), with a white background, blue links, and green URLs.

SERP 92

SERP Traffic Fulfillment SEO 92

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. We started with four offers: Two with high organic traffic, but low-to-average conversion rates. But truth be told, the "Should we gate our content?"

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Vidyard

NOVEMBER 2, 2017

The percentage of participants that report that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type. The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Research suggests businesses that claim their free listings on at least four review sites earn 36 percent more revenue than average business. times more likely to be considered reputable.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Optinmonster

FEBRUARY 21, 2024

Bamidele reports that the site averaged a total of 139 search engine visitors a day one year before the campaign, and an average of 477 search engine visitors a day one year after the campaign. They also started actively participating in HubSpot webinars and round-tables, and started an Inbound Marketing user group for locals.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. For example, look at HubSpot’s Buyer Persona Generator landing page. The HubSpot logo lives at the top of the landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

seo.co

OCTOBER 6, 2021

Understand that every new piece of content you create on your site is another page for Google to crawl and another opportunity for an average searcher to encounter your brand. Take HubSpot’s usual eBook offer as an example: (Image Source: Hubspot ). Onsite Content and SEO. Optimized. In-Content Calls-to-Action.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

Vidyard

NOVEMBER 2, 2017

The percentage of participants that report that video converts better than other content types have averaged 71 percent over the four years of this study, with video remaining the favored content type. The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

TrustRadius Marketing

FEBRUARY 28, 2019

Average time on page. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. Hubspot enables websites to easily use GA tracking on their pages and blogs to show how marketing efforts are helping brands reach their goals. In turn, Hubspot’s support team is also highly reviewed.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40