Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Media Preferences The main thrust of the survey was how marketers view different media. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. (Ads

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. The result could be a tipping point when network effects kick in and privacy-centric systems suddenly pull a mass audience away from the current, data-fueled incumbents.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

APRIL 2, 2015

It might have been the larger crowd, more laid back West Coast audience, or that talking to so many exhibitors reduced the time attendees spent interacting with each other. Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies. at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2018

big gaps in social media efforts to block even someone as clearly horrid as Infowars’ Alex Jones – famous for claiming the Sandy Hook school shooting was a hoax. fake followers comprise up to one-third of Instagram influencers’ audiences. telecom lobbyists have successfully blocked close to 70 privacy bills so far this year.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

MARCH 24, 2015

In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 14, 2019

In any case, the hunt is on for mass advertising audiences to replace audiences based on third party personal data. It’s true that a vastly more fragmented media landscape will be harder for marketers to manage. Regulatory pressures, changing consumer attitudes, and new competition should further deflate them every day.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

APRIL 24, 2015

We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. Both businesses grew nicely, but the company found that selling media conflicted with finding partners to gather data. So last November is spun off the data piece as Madison Logic Data,, keeping Madison Logic as the media business.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 28, 2017

The AgilOne audience were all retailers, not surprisingly given AgilOne’s focus and the relation of the event to Shop.org. The widely a CDP is used in a company, the more value the buyer gets – and the more benefit to the company’s customers. So hooray for that. CDPs in vertical markets.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

OCTOBER 1, 2014

But Launchpad does provide a way to assemble audiences and execute outbound promotions, placing it somewhere between simple email systems like Constant Contact and full-scale marketing automation products. Audience counts are updated in seconds as users adjust their selections. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 24, 2011

There was more than a little ”TV-envy”: the feeling that TV gets more advertising because buying is based on simple, widely-accepted audience measures. Some speakers argued for duplicating this situation, by removing some middlemen and creating standard online audience measures. Media mix modeling has more recently confirmed this.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

APRIL 11, 2011

Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges. I’ve skipped some of the subtleties of the Media+1 product. That this mimics the reach and frequency measures used in traditional mass marketing (i.e.,

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

MARCH 4, 2014

Looking even further down the funnel, today also brought an announcement by retention specialist Optimove of its new ability send retention messages via paid online advertising , in the form of Facebook Custom Audiences. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

AUGUST 22, 2011

The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audiences for affiliates to sell to; and technology providers to support both groups.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. The idea would be to find categories that are more or less mutually exclusive in terms of their audience, although of course some cross-over would be expected and a Good Thing. Do you NEVER sleep?) Just a thought. Or let’s get really high tech.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

FEBRUARY 21, 2014

Bizo comes at Web advertising from the traditional route of building a pool of cookies and assembling them into audiences based on the attributes of the individuals they represent. Basically, it lets Bizo read audience segments created by Eloqua. Like DemandBase, Bizo has found many applications for its core data asset.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 28, 2014

APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. The system standardizes and deduplicates this data at the individual and company levels. and from a network of third-party Web sites. . –

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 3, 2010

It can certainly include digital activities such as Web page views and social media comments, so long as these can be linked back to a known individual. Addressable Media Database marketing only works in addressable media: that is, where a message can sent to a specific individual. location-based messages), and the rest.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. How is it sold?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

MAY 12, 2015

Beyond low price, MDC Dot offers two key capabilities to suit its target audience. This customized content can include entire microsites, landing pages, emails, campaign flows, and social media posts. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

NOVEMBER 19, 2015

The Big Willow uses data from media it serves directly and from the nightly feeds that ad networks and publishers send to media buyers. The Big Willow can then target advertising at those audiences, including Web display ads to companies that have not yet visited the client’s own Web site.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

OCTOBER 2, 2013

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

AUGUST 4, 2022

The immediate impact of the data drought falls on advertisers, who now find it much harder to assemble audiences, target individuals programmatically, and to connect media impressions with sales results. But we do know that there will be a lot of channels, certainly in the immediate future, as media fragmentation grows.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

SEPTEMBER 7, 2010

I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership. Clients still need to specify their audience and create their email offer.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JUNE 19, 2015

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. The real power will come from pushing leads to external integrations with CRM, email, social media, and cloud storage. Content building was more impressive. More will be added over time.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). This is an important topic, so I thought I’d return for a closer look.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

AUGUST 8, 2011

A couple of audience questions asking for more specific examples of the benefits didn’t yield much more substance. That probably mirrored the concerns of the audience. But that the speakers kept repeating it suggests pretty strongly that they’ve seen lots of people deploy social CRM without that sort of planning.

CRM 120

CRM Conference Privacy Display 120

Customer Experience Matrix

MARCH 9, 2015

These have until recently been largely separate: Adtech deals with messages to audiences whose members may share common characteristics but are not individually identified. Some will be the topic of other MarTech presentations. Convergence of Adtech with Martech. Martech deals with known individuals. Humans keep things running.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MAY 7, 2015

Yet the closest I can find to strategic planning is optimization of media plans by media mix model vendors like MMA , Analytic Partners , Nielsen and IRI. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. Each execution category is served by advanced technology.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

JANUARY 24, 2018

This refers to loading data from unstructured or semi-structured sources such as Web logs, social media comments, voice, video, or mages. This refers to interactions through display advertising networks, including social media networks. Audience API. Unstructured and Semi-Structured Data.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

JANUARY 14, 2019

The audiences for the other surveys were more representative but the figures still seem much higher than likely. Note on Sources This paper draws from surveys with different audiences, survey methods, and sample sizes. 987 respondents recruited by email and social media. More than 5,000 consumers and 500 marketers. and Germany.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

FEBRUARY 16, 2019

In addition, Stride provides two sets of integrated capabilties: Audiences and Programs. Audiences lets users build customer segments using the same drop-down interface that creates custom attributes and events. Clients are spread across multiple industries including retail, travel, media, financial services, and healthcare.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120