Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Rev

AUGUST 2, 2023

We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. Buyers now have access to more information than ever before, so it’s easier for them to understand a product or service and make their own decision without ever having to speak with a sales rep.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Webbiquity

APRIL 23, 2024

However, this varies among industries, so it’s still important to focus on improving email marketing ROI. Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. Interest in a specific product (if applicable) is excellent.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Hubspot

AUGUST 21, 2023

All of this is to say that your audience will not read your email content unless they first click the subject line. I've given you some examples of different languages you can use as a guide.) Landing the First Meeting: Follow-Up Email If you've been referred to a prospect, use this template to make that connection.

Template 69

Template Work Management Case Studies Case Study 69

Salesforce Marketing Cloud

APRIL 28, 2022

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning. .

Positioning 98

Positioning Marketing AI Product Ad Building 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 136

Social Media Product Media Work Management 136

SpotMe Blog

FEBRUARY 23, 2023

Don’t miss out on this golden opportunity to whip out your event brief template and bring your team members together to fill it out with all the data you gathered from your event and tons of constructive feedback to help improve your future events. Or download our free event debrief template now to start using it right away.

Template 52

Template Work Management Tips Opinions 52

Outgrow

JULY 11, 2022

Amazing Quiz Ideas You Need to Try ASAP [+Industry-based Templates]. Let’s start from the beginning and understand the different types of quizzes that you can create! Product Recommendation Quiz. Isn’t it very confusing to choose a product from a wide range of options? Incoming: 50+ quiz ideas! Personality Quiz.

Template 52

Template Lead Scoring Lead Ranking Outgrow 52

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. You could start by buying lead lists and sending automated marketing messages with generic templates. Genuine organic content will be how you engage your audience.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 157

Social Media SEO Cost Per Click Media 157

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Here are eight B2B marketing strategies that can make a big difference today. So, before pitching your product, your first step should be to establish your unique value proposition.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Oktopost

OCTOBER 1, 2021

Your solution might have various advantages over the others, but to explain them, you have to convince audiences that you’re worth their time and attention. A strong brand identity can give audiences a sense of who you are, what you do, and why you’re different before they seek you out for a specific solution.

Template 62

Template Brand Identity Branding Marketing & Strategy 62

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The content gives readers insight into your company and your products or services. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. Product and service information. Company or personal overview. Fact sheet. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Hubspot

JUNE 2, 2020

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Follow along with this guide and download these persona templates to simplify this process. how do I actually make one?".

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce.

Product 52

Product Template Impressions Keywords 52

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Hubspot

NOVEMBER 1, 2018

Picture this: You're preparing to launch your new product. You've likely spent countless hours, days, weeks, months, even years determining what sets the product apart from the competition and developing your brand identity. A value proposition is broader and describes what sets your product or service apart from competitors.

Positioning 97

Positioning Template Examples Amazon 97

Launch Marketing

AUGUST 16, 2023

For B2B startups, email marketing is the perfect tactic to reach a broad audience and distribute important content and information directly into the inboxes of your audience. As a startup, it is critical to get your messaging, content and product offerings in front of your audience.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Outgrow

DECEMBER 1, 2021

Outgrow’s Personality Quiz Templates You Need To Try [+Use Cases]. We’re here with some of the best personality quiz templates out there! Everyone is unique in their own way and has different attributes and personalities. Now let’s talk about some of the most common use-cases of personality quiz templates! Entertainment.

Template 52

Template Outgrow Personalization Opt-out 52

Hubspot

OCTOBER 22, 2019

However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Download this calendar of ideas & accompanying templates.

Planning 94

Planning Template Education Ideal Customer Profiles 94

CoSchedule

SEPTEMBER 21, 2022

We’ve also got a free communications calendar template for you — use it to hit the ground running. Download Your Communications Calendar Template Kit. It’s a visual calendar sharing all your product launches, internal event plans, marketing campaigns, etc. First: Define The Target Audience For Your Internal Content Calendar.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Pam Didner

MAY 14, 2020

Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore. Any event marketer would agree that industry events need to start being planned 6-9 months in advance and promotion can take as long as 6 months to reach its revenue and attendee goals.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. How is our audience reacting to competitors’ content?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Golden Spiral

APRIL 30, 2019

Your B2B technology company offers products or solutions no one can find anywhere else. Three very different websites for three very different organizations with very different goals, personas, products, value propositions, etc. For today’s savvy buyer, a bad web experience unfortunately equates to a bad product.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

Hubspot

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. SWOT analysis template. There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. What new target audience do I want to reach? Consider your opportunities.

SWOT 101

SWOT Analysis Template Business 101

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. It also enables you to test different versions of emails, and improve their call-to-action buttons. Which Types of B2B Emails Should You Send to Your Audience?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. Industry Benchmark.

Product 52

Product Optimization Tips Paid Search Agency 52

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Brand perception is significant for all types of businesses.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. The result?

Social Media 123

Social Media Examples Work Management Media 123

Hubspot

DECEMBER 27, 2018

And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And And that's exactly what the "Data Geek" template is for. Don't be shy. download them here.

Template 101

Template Banners Budget Programs Paid Search Agency 101

ClearVoice

APRIL 11, 2019

Personas are marketing code for “knowing your audience.” When you truly know your audience, you produce personalized content that delivers positive results. Let’s take the mystery out of “knowing your audience.” Feel free to use our buyer personas template down below to jumpstart your messaging strategy.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75