Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

APRIL 6, 2020

Getting blog readers is all about promoting your content to the right people at the right place and the right time. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Typically, Medium is used for thought leadership content. So, how can you do that?

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Hubspot

FEBRUARY 26, 2019

Additionally, your blog is a tool that allows you to engage more with an audience, either by analyzing how many readers share your blog posts on social, or by allowing readers to comment on your individual posts. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Vidyard

JULY 25, 2018

In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. Quality: Cater to Your Audience You need to know your audience and cater to their needs and appetite. Don’t have an audience yet? Let’s dig in.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Marketing Insider Group

JANUARY 24, 2013

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. In one study, 70% of U.S.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? 3) Who is your target audience? To get started, check out HubSpot’s MakeMyPersona tool.

Social Media 28

Social Media Planning Media Buyer Personas 28

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.”

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

OCTOBER 9, 2014

With this context in mind, I reached out to Lexie Riegelhaupt, director of marketing and communications for Mashable, to ask about the site’s evolution and direction -- and see if there are lessons corporate and personal bloggers can draw from Mashable’s story. HubSpot: What makes a Mashable story “a Mashable story”?

Hubspot 28

Hubspot Communities Distribution Blogger 28

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday. But you’re pressed for time everyday. So, you just give up.

Work Management 28

Work Management Content Marketing RSS Content 28

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The audiences bigger. In other words, we don’t want to force the content. was as easy as two letters: PR. Say that after two cocktails.)The

PR 28

PR Advertising Agencies Blogger Dwell 28

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

JANUARY 2, 2012

And these bloggers do it really, really well. On this site, you'll learn everything from legal use of logos on your blog to repurposing your blog posts into new types of content. Fuel Your Blogging - If you're an avid blogger who wants to suck every last bit of ROI out of your blog , this site is the place for you.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

NOVEMBER 18, 2015

Writer's block is a comforting lie we tell ourselves so we can stop writing and go do other, more pleasurable things," said Beth Dunn , HubSpot's UX writer and editor. "If Publishing content on a consistent basis is crucial in the blogging world. Tools like Twords can help bloggers commit to writing consistently. 1) Daily Page.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Hubspot

MARCH 18, 2015

A short description ( HubSpot recommends between 100-200 words ). All you have to do is copy the contents of the yellow box and paste it wherever you''re building a Pinterest link. Reach your audience on Facebook and Twitter. Try politely offering these users customized URLs to share content that’s relevant to their audiences.

Ideal Customer Profiles 28

Ideal Customer Profiles Landing Pages User-Generated Content Social Media 28

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

MARCH 8, 2012

For example, a user could create a "Recipes" Interest List, adding to it fan pages like Betty Crocker and the Food Network , as well as the profiles of their favorite food bloggers to which they subscribe. Facebook has now made it a whole lot easier for users to curate the content they're interested in. interesting.

Facebook 28

Facebook Paid Search Agency Curation Broadcasting 28

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. 1) Content Creator. Content is a key component in any marketing function, and social media is no exception. A good portion of a social media manager''s role is creating and adapting content for the specific networks.

Social Media 28

Social Media Work Management Marketing Management Media 28

Hubspot

MARCH 18, 2015

To build and keep an audience, you need to set expectations around the quantity and frequency of articles. The blog''s audience knows that they''ll find something new and valuable every time they visit the site -- that''s why they keep returning. 2) Build a bank of evergreen content. Start by scanning forums for content ideas.

Paid Search Agency 28

Paid Search Agency Tips Companies Lead Scoring 28

Unbounce

DECEMBER 7, 2021

This usually marks the beginning of a relationship between you and the lead—and you’ll need to build on that relationship by providing valuable content on the regular. This could be free content, a discount on a product, or some other type of incentive. HubSpot’s “Inbound Marketing Course” Opt-In Page.

Opt-in 101

Opt-in Conversion Examples Opt-out 101

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Golden Spiral

JANUARY 13, 2022

The consensus is that the blog—an online network of web pages containing content crafted and curated by your company—is alive and important. Consider these statistics: Demand Metric reports that content marketing costs more than 60% less than outbound marketing. Your Content Establishes Your Authority. Do they find you?

Statistics 62

Statistics Custom Publishing Trade Show Ethics 62

Single Grain

SEPTEMBER 22, 2022

In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business. TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? HubSpot Sales. Some lead gen software tools: Find emails from your target audience. Let’s dive in! OptinMonster. 1) Unbounce.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

MAY 3, 2018

Bloggers then share their blog posts with other internet users. The Curated Collection Post. Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. Step 1: Understand your audience. What Is a Blog?

Template 101

Template CMS Development Domain Buyer Personas 101

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Email is still king when it comes to reaching audiences.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Content creation and distribution are done to educate prospects and to influence their minds so that they start using the promoted products or services.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Content publishing and optimization features. Community management and audience engagement. One social media manager said their favorite benefit is “the Content Suggestions Search by Topic.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Only B2B

FEBRUARY 9, 2018

How to ensure you are writing quality content? Which content piece will be published on which date? First is, Hubspot idea generator. I put in content marketing, blogging and small business and boom. It has given me 5 topics which are relevant to content marketing and small businesses. That’s downright crazy!

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

SmartBug Media

MARCH 25, 2019

Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Content Marketing Institute.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Hubspot

JUNE 21, 2010

Much of the focus of B2B content marketing has been on creating original content. Creating content is vital to B2B content marketing. However, many marketers overlook another important aspect of B2B content marketing: Content Curation. What is content curation ?

Curation 28

Curation B2B Content RSS 28

Hubspot

AUGUST 20, 2020

The Curated Post. This is one of the most common blog post formats for business bloggers. Use how-to posts when your topic has to do with educating your audience about how to do something they might not know how to do. Format: List of similar items or content. The Curated Post. Blog Post Types and Formats.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

SpotMe Blog

MAY 4, 2021

Virtual attendees can register , pay for their ticket, and hop on from wherever they are in the world, engaging in content digitally and enjoying all aspects of the conference in an online format. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. How far can you extend your reach?

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Webbiquity

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. More than 80% of U.S. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100