Tomorrow People

FEBRUARY 8, 2022

Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This is especially important when there are many alternatives on the market. Consider the different variables.

Positioning 177

Positioning Product Tips Segmentation 177

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Provide gift cards.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Image credit: RF._.studio Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

FunnelEnvy

FEBRUARY 19, 2024

While ChartMogul takes the optimistic spin that SaaS growth has “stabilized,” in reality, that translates to the fact that growth in many specific SaaS sectors is stalling or declining. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

chiefmartech

AUGUST 29, 2022

You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In a world of 100,000+ B2B SaaS products , how could they not be? But what really drove a shift in SaaS services thinking was customer success.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. The B2BMX event app. Get MarTech!

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 115

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 115

Heinz Marketing

MAY 15, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Best Practices In B2B Demand Gen According To Branch, Axonify, BetterUp, Lessonly, And Airtable. B2B Buyers Are Back: Three Ways Your Marketing Team Can Profit.

Top of Funnel 120

Top of Funnel B2B Advertising Funnels Demand Generation 120

Webbiquity

SEPTEMBER 30, 2020

As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. For example, In Flow uses muted shades incredibly well on their B2B portal software page. The post Five Ways to Use Colors to Create Effective Landing Pages appeared first on B2B Marketing Blog | Webbiquity.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Strategic-IC

DECEMBER 15, 2021

Account-based Marketing has been grabbing lots of headlines this year. This is not surprising as B2B Marketers have embraced ABM in their droves to engage, win, and grow their most important accounts. As you know, we have written a lot about Account-based Marketing this year. Learn more in this insightful article.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Marketing Insider Group

JULY 14, 2020

Here are just some of the ways B2B sales will change as a result of this pandemic. Buyers demands are changing their needs from B2B businesses. B2B companies now believe that digital channels are twice as important as they were before. Companies have shifted most of their marketing efforts to digital selling.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. That Jon Miller. Growth is harder than ever to deliver.

Sales Management 77

Sales Management Top of Funnel Work Management Branding 77

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. Customers don’t rely on marketing campaigns and salespeople to tell them what the product will do for them – they experience it for themselves. What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

Ideal Customer Profiles 117

Ideal Customer Profiles Churn Rate Paid Search Agency Cost per Acquisition 117

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Efficiency 127

Efficiency Ideal Customer Profiles B2B Marketing Planning 127

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The post Navigating social media marketing in an election year appeared first on Sprout Social. Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

nDash

SEPTEMBER 21, 2021

If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. Melody is a talented EdTech content marketer with experience in SaaS, fintech, and legal tech writing. Elizabeth, a former ESL teacher, is a great choice for technical B2B writing.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Optinmonster

FEBRUARY 17, 2021

Are you looking for tried and tested ways to get more SaaS leads? Without a doubt, if you want your SaaS business to be a success, you have to generate leads consistently. But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business.

Paid Content 83

Paid Content Lead Ranking Lead Scoring Marketing Qualified Leads 83

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Read more on Marketing Profs 8.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. She specializes in SaaS, blockchain, fintech, and financial services. Aimee Pearcy. Dawn Kuczwara.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing & Strategy Marketing Strategy 119

B2B Digital Marketer

MARCH 17, 2022

But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. It’s about understanding intent.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

SmartBug Media

AUGUST 22, 2022

We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. This article lists each day’s sessions in chronological order, to help you plan your schedule. Wednesday: In-Person Sessions. Presenters.

Personalization 104

Personalization CMO Hubspot Buzz 104

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Passionate communities for B2B.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144