Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. What is B2B Buyer Intent Data? Source: Pew Research.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Copywriting is a critical marketing skill because it helps you: write effective ads; produce engaging posts for existing and new followers; and.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

BOP Design

SEPTEMBER 16, 2021

Stand-out thought leadership in the B2B space doesn’t just discuss what is already known or look at common problems. Think about the last compelling article you read about your industry. Work with an Experienced Copywriter. However, it’s unlikely any of them also have an advanced degree or experience in copywriting.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Tips Allocation 116

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Marketing AI 123

Marketing AI Work Management Marketing Management Examples 123

Biznology

FEBRUARY 3, 2020

People ask me all the time what they should be reading to keep up on B2B marketing. B2B Marketing.net. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. An article to check out SEO Myths—10 Times Almost Every SEO Expert Was Wrong. There are articles for both beginners and more advanced marketers. There are also podcast episodes, video tutorials, and reports.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Heinz Marketing

AUGUST 8, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI. Thanks, Seth Godin.

Trade Show 130

Trade Show Copywriting Landing Pages B2B 130

BOP Design

AUGUST 2, 2022

B2B websites consist of several pages – sometimes dozens or even hundreds – so you must start with a plan to identify what pages to include and how they will relate (i.e., A site map tells the visitor how to navigate your B2B website. Read more: Why B2B web design projects are emotional. The same goes for your website.

Marketing Websites 116

Marketing Websites Ad Building B2B Copywriting 116

Martech

MARCH 17, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. How to generate a B2B blog post with WriteSonic What sets WriteSonic (WS) apart from other tools is that it prompts you to use SEO-ready templates (workflows). That said, I’ll use a template to craft a 3,000-word article. Check it out.

Marketing AI 85

Marketing AI Copywriting Landing Pages FAQ 85

BOP Design

JUNE 26, 2020

Prospective customers may not pat you on the back for using proper grammar and style, but errors in copywriting could be a dealbreaker. In contrast, well-written B2B marketing materials give readers confidence that you are a professional brand that pays attention to detail. I’ve seen this mistake even among professional copywriters.

Copywriting 123

Copywriting B2B Marketing Guidelines B2B 123

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Nancy Harhut is the Energizer Bunny of B2B copywriting. Catch her informative keynotes at B2B marketing conferences here and abroad. On the content side, Sean hosts the B2B Revealed podcast, where I was a recent guest.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. Does this necessarily mean ChatGPT will be a game changer in the B2B marketing space, though? How cool/scary is that?!).

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Stevens & Tate

MARCH 31, 2024

Learning Marketing Trends and Ideas Tailoring The B2B Sales Funnel To Meet Your Needs The B2B sales funnel typically consists of three main stages: awareness, consideration, and decision. Read more here. However, it’s not rigid and can be adjusted to fit specific business needs while still incorporating elements of these stages.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Aimee is a fintech copywriter, content writer, and journalist. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. Sara is a copywriter with ten years of experience.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Aimee is a fintech copywriter, content writer, and journalist. Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. Sara is a copywriter with ten years of experience.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

Optinmonster

OCTOBER 29, 2023

71% of B2B buyers consume blog content during their buyer journey. Blogging SEO Stats Only 38% of bloggers are updating older articles. 59% of people will share an article without reading it first, or ever. Blogging With Visuals and Videos Stats Articles with images get 94% more views as opposed to those with no visuals.

Statistics 93

Statistics Paid Content Stats Blogger 93

Webbiquity

FEBRUARY 7, 2023

This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. The final step in data storytelling is editing it to ensure your article or post is effective and achieves its intended purpose. Have you avoided common copywriting mistakes ?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

nDash

FEBRUARY 9, 2022

To kick off February, we have a healthcare & higher ed copywriter, an Australian arts writer & journalist, a content strategist, and an expert content writer with a PhD in education. My passion is researching blog posts and articles, most recently about mental health and its impact on culture and current events.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. The inverted pyramid refers to the structure an article takes.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

SmartBug Media

APRIL 9, 2020

A copywriter can spend hours consolidating thousands of words about a product or service, finessing everything into just a few punchy headlines and paragraphs of perfectly crafted, actionable web copy. Meanwhile, 72 percent of B2B marketers report that having a solid content strategy has been key to their success. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Martech

MARCH 13, 2023

This is part one of a two-part article. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Here’s a sample prompt to get started: “Act as a copywriter. Step 3: Generate an article Try writing in blocks. In this part, we look at ChatGPT, Writer and Jasper.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

ClearVoice

MAY 2, 2022

It’s impossible to overstate the importance of SEO copywriting when it comes to attracting search engine traffic. A professional SEO copywriter can build your website into a resource that attracts #organictraffic like a magnet. What is SEO copywriting? How SEO copywriting works. Click To Tweet.

Copywriting 52

Copywriting SEO Work Management Marketing Management 52

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. Content vs. Copywriting. First, I need to acknowledge an important distinction between content writing and copywriting.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

B2B Digital Marketer

MARCH 17, 2022

But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. It’s about understanding intent. 16:21 – Technical SEO.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Integrated B2B

JULY 28, 2020

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

nDash

FEBRUARY 16, 2022

Aimee is a tech copywriter and journalist with lots of engineering experience who was recently featured on the blog ! Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. Contact Kameron for thoroughly researched articles that highlight her broad depth of expertise. Aimee Pearcy. Kameron Sanzo.

Marketing Budget 52

Marketing Budget Budget Programs Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. Lia Aprile.

SEO 52

SEO B2B Copywriting Ideal Customer Profiles 52

nDash

JUNE 8, 2022

For this Wednesday Writer Roundup, we have a former veterinary technician, a medical writer, an environmentally-focused business expert, and a B2B/B2C SEO pro. I’m Sarah and I’m a copywriter for environmentally focused businesses. I found my way into copywriting by combining two of my passions: writing and wildlife. Lia Aprile.

SEO 52

SEO Copywriting Ideal Customer Profiles B2B 52

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B content that helps companies build successful sales and marketing teams.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. A fractional marketing team can include content and copywriters, graphic designers, web developers, digital strategists, editors, and project managers. Creating a B2B brand strategy.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Webbiquity

JULY 23, 2022

Tony Ademi is a freelance SEO content and copywriter. He has been in the writing industry (sic) for three years and has managed to write hundreds of SEO-optimized articles. Moreover, he has written articles that have ranked #1 on Google.

Tips 136

Tips Multi-Channel SIC Work Management 136

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Marketing AI 122

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. So how much should you plan to spend when developing your next B2B website?

CMS Development 112

CMS Development Cost Marketing Websites B2B 112