Golden Spiral

AUGUST 22, 2019

The Article in 60 Seconds. The Bureau of Labor Statistics reports unemployment at an all-time low. Amid such a tight labor market, public relations can play a big role in recruitment. Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.".

PR 54

PR Paid Search Agency Companies Public Relations 54

Schubert B2B

NOVEMBER 6, 2018

Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve. The former is a public relations tool, while the latter falls under advertising. Another advantage of paid content is lead generation.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Statistics and Research. Social Media and Public Relations. Amy Mengel. Taddy Hall.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

FEBRUARY 26, 2020

Lists of baby names may seem like an exhausted topic, but still, we see new articles every year exposing the top 50 names so new moms can garner inspiration (and know which names to avoid). Ultimately, collecting regional statistics allows for the opportunity to narrow your outreach efforts and appeal to an audience on a more personal level.

Television marketing 98

Television marketing Paid Search Agency Marketing Agencies 1 Advertising Agencies 98

Zoominfo

JANUARY 31, 2019

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). Our cell phones give us directions, facilitate interpersonal connections, they wake us up in the morning, play music on long car rides, deliver the latest news, and so much more.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Golden Spiral

JANUARY 22, 2021

Public Relations. If you’re not sure where to experiment, read this blog article to make sure that at least, you’ve implemented the Eight Statistically Proven Priorities for B2B Tech Marketing. The First Thing to Do After Reading this Article. Can we or do we expect to spend more or less than last year?

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Text-based articles are the foundation of almost every content marketing program,” he says. 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Here are three ethical pillars of public relations and advertising professionals -- that under no circumstances should be breached. 2) Don't Misrepresent Statistics.

Advertising Agencies 74

Advertising Agencies PR Paid Search Agency Advertisements 74

Sword and the Script | B2B

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. And you build your case by giving statistics and facts and quotes from authorities.”. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling?

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Write an article about each. Developing your ungated content. Adding tracking to your pages.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). To do this, fire up Google, type in your topic (potholes), and navigate to the News tab: As you can see, there are plenty of recent articles on this topic, meaning journalists are more than likely interested enough to cover it.

Press 101

Press Distribution PR Public Relations 101

Convince & Convert

SEPTEMBER 20, 2010

link] drbret RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Sharon Mostyn I'll make up for 53% never post updates RT @jaybaer: 7 surprising stats about Twitter in America (what shocks you?) [link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

Social Media 161

Social Media Media Stats Statistics 161

Sword and the Script | B2B

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

ClearVoice

NOVEMBER 21, 2019

However, the information doesn’t have to be high-level math or intense statistic-focused to prove useful. But I made sure I found as much information as I could about the publication and editor I was reaching out to, and clearly explained why I was a good fit to write for them.

Marketing Proposals 58

Marketing Proposals Public Relations Paid Search Agency Press 58

Sword and the Script | B2B

APRIL 19, 2022

Consider the following statistics from that Muck Rack survey : 77% or journalists say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Strive to pull out interesting quotes or lines that capture the essence of the article. Go beyond sharing a headline. Retweet, like, and comment.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

JULY 30, 2019

Related Articles. 65 Social Media Statistics to Bookmark in 2019. The analytics we can’t see from the public view would include clicks to expand the Tweet, Quote-Retweets and profile visits. Share of voice is a metric often used in public relations, or as part of a competitive analysis or paid advertising campaign.

Social Media 107

Social Media Media Budget Programs Response Rate 107

B2B Marketing Insights - WE

JUNE 8, 2022

This article will share seven tips to help you get the most from your content. For more details on SEO structure, read our article about the critical SEO best practices. In general, Google loves long articles. As an SEO agency, we all too often see content that is full of fluff and not optimized for any specific search terms.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Write an article about each. Developing your ungated content. Adding tracking to your pages.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

B2B Marketing Savvy

JULY 14, 2009

Other Popular Posts: Stretch Scarce Resources Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Client Side, PR in a 2.0

PR 40

PR Twitter Public Relations RSS 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Check out this timely article. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. An important reminder. Who owns your content? Im Jay Baer.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Ambal's Amusings

SEPTEMBER 10, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Three important components to a great case study are: Benchmarks and statistics.

Case Studies 100

Case Studies Case Study Studies Work Management 100

chiefmartech

MARCH 31, 2017

This article is a guest post by Claudia Fernandes & L. Located at the intersection of creative direction, public relations, advertising, and content marketing, Aptoide’s influencer marketing program dealt in a media relationship management dimension, where there was also media buying and message crafting.

Work Management 40

Work Management Marketing Management Budget Programs Planning 40

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Here’s the outline of the whole article so you can quickly jump to any section whenever you want. Wrap Your Article Titles in H1 Tags. Let’s tackle everything about SEO in detail.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Golden Spiral

DECEMBER 13, 2018

Read through this article to help you evaluate your brand. We introduced Chantal LeBoulch, our Vice President of Accounts, who has a career of public relations wins for B2B tech, SaaS, FinTech, and other companies. This article can help you determine if your sextant is pointing in the right direction. Key Takeaway.

B2B Thought Leadership 48

B2B Thought Leadership PR Statistics Lock-In 48

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Trusted sources of B2B information.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Hubspot

SEPTEMBER 10, 2014

Every post published on the Priceonomics blog is in-depth, well-researched, statistics-based, and totally engrossing. Dhar says , "I definitely keep in mind Hacker News when writing an article even if it has nothing to do with tech. Top 5 Reasons to Stay Out of the Kitchen. Egg Rolls Destroyed Our Inbox: The EAT24 Story. 3) LearnVest.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

JULY 29, 2012

He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account. We couldn't agree more!

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always. link] Fred Tabsharani @jaybaer , thx for the shoutout in your latest article. Isn't social media about 2-way communication? .' ' I thought I was going to lose you until your wrap up on 'integration.'

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 14, 2010

There are various statistics on the failure rate of new product launches ranging from 50% to 75%. That’s the old-school marketing to which I think you refer — and another article we need to write. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear : Charlie Abrahams [.]

Social Media 124

Social Media Work Management Marketing Management Media 124