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It’s time to say goodbye to your email open rate

Martech

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. That’s a lot for any marketer to unpack in one article. Let’s stick to a key metric often used to report on email marketing successes: the email open rate.

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

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15 Best Practices for Email Subject Lines That Can Boost Open Rates

Optinmonster

In this article, we’ll go over some email subject line best practices to help you write clickworthy subject lines. By the end of this article, you’ll know how to craft subject lines that get your emails opened. Urgency Over 20% of emails are opened within 1 hour of when they are delivered.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

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How Important are Email Open Rates

RightOn Interactive

Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. There are.

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How to Increase Open Rates and Better Engage Prospects

Vidyard

5 Ways to Increase Open Rates and Better Engage Prospects . Another personal favorite I’ve seen someone use is “Life is like a box of chocolates…” I think it’s safe to say that most people recognize this famous movie line, and therefore would be compelled to open the email and find out what comes after.