KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. At one point in time, people took advantage of this and stuffed a bunch of irrelevant keywords in the META tag to gain visibility in search results. Final Thoughts.

SEO 120

SEO CTR Domain Keywords 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. He’s a contributor at CNBC, Inc. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. Image Galleries. Change in the SEO industry is inevitable.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. The most fundamental of all search engine optimization performance metrics. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Stevens & Tate

JULY 25, 2022

Search Engine Optimization (SEO) is the strategy of improving your website’s ranking on search engine results pages (SERPs). If you do any online marketing, then the odds are you have some basic understanding of SEO. Doing so helps to increase visibility and explores the secret to SEO.

SEO 132

SEO Optimization Tips Lead Scoring 132

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 28, 2015

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Yes, please!

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Hubspot

MARCH 26, 2020

So that brings us to the point of this article — how can doctors, dentists, smaller law firms, contractors, construction companies, and any other business that operates regionally turn prospects into leads? For a more thorough, technical explanation of the optimization process, check out this article. Landing Pages, Forms, and Offers.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

KoMarketing Associates

APRIL 24, 2014

From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. Mobile Marketing. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

DECEMBER 2, 2013

Status updates create greater visibility for content marketing assets produced. The SEO Takeaway is that the improved visibility should drive greater awareness and lead to referral traffic through inbound links and social media sharing. Redesign of LinkedIn Groups Offers Greater Customization for B2B Marketers.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JANUARY 9, 2014

Here are two such articles here and here. ” Some of the concepts associated with this patent are discussed in detail in AJ Kohn’s post, “ Time to Long Click “, a highly recommended read for B2B online marketers involved in SEO and the validation of site usability. I could be wrong.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

MAY 15, 2014

In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. One of the tasks we have as a content team is to execute timely, relevant industry news articles for our clients. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. This article describes just how to do this. Introduction to people-based marketing. PPC Marketing for PR Pitching.

Viral Marketing 100

Viral Marketing PPC PR Content 100

B2B Marketing Insights - WE

MARCH 25, 2022

We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. Drive organic traffic with B2B SEO services. SEO is one of the most important, yet often overlooked, marketing strategies for B2B businesses. Let’s take a look at a few of them to consider.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hinge Marketing

MARCH 23, 2015

In fact, Google will begin ranking websites that are responsive , or “mobile-friendly,” higher in search results soon, making responsiveness a necessity for firms. 4) Search Engine Optimization (SEO) As we alluded to in the previous item, your target audience has to be able to find your site for it to be effective.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Online Marketing Institute

APRIL 4, 2011

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. This article focuses on the writing component. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Outgrow

MARCH 9, 2021

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are powerful tools to boost your marketing strategy for e-commerce. SEO and SEM allow you to better target your customers and potential leads through their search queries. . How do you attract online customers? SEO and SEM.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Duct Tape Marketing. Listen here. Sell more and grow faster? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Salesforce Marketing Cloud

APRIL 16, 2024

Say you’re a local bakery hoping to increase foot traffic and online orders. Digital marketing for small businesses revolves around optimizing websites, creating valuable content, using social media, email marketing, and search engine marketing (SEM). But that doesn’t cut you out of the game.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. Writing for People (and Search Engines): How to improve click-through rates for organic listings by Hamlet Batista SEO is fundamentally about driving website traffic.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

EMagine B2B Blog

FEBRUARY 27, 2018

A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical). Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Online Marketing Institute

DECEMBER 23, 2010

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Buyer Hubs: Cheaper – Often hubs can provide a cheaper Cost/Lead than other marketing channels. Check out the Strictly Business sections of the Members Library where this story is filed.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 so far in 2008. Video Links: The Best Lures in the SEO Tackle Box? Who's In Your Audience or Community?

Social Media 20

Social Media Web 2.0 Optimization Media 20

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. Create High-Quality Landing Pages. Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. For new websites, how can you incorporate SEO best practices into the design from the beginning?

SEO 20

SEO Best Practices PR PageRank 20

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Outgrow

JULY 14, 2022

These eye-opening statistics show that the conjecture around “Is affiliate marketing dead?” is mere speculation, and affiliate marketing is, in reality, far from dead. In this article, we are going to take a look at how the trends for this type of marketing have changed over the years. Is affiliate marketing dead? –

Paid Content 59

Paid Content Paid Search Agency Planning Outgrow 59

KoMarketing Associates

JUNE 30, 2016

Here’s a look at some of our key takeaways from the SEJ Summit: Matt Diehl, Director of Online Marketing. Search marketers need to “make mobile web great again” – and AMP is the way to do it. Phoebe Fasulo, Online Marketing Strategist. Justina Logozzo, Search Engine Marketing Manager.

Search Marketing 120

Search Marketing Peer-to-peer Work Management Marketing Management 120

WebMarketCentral

AUGUST 31, 2009

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Brooke Aker writes that "Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing."

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20