Marketing Insider Group

DECEMBER 20, 2021

Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. This is critical. This means everything.

Lead Ranking 342

Lead Ranking Lead Scoring Marketing Analytics Tools Content 342

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — Understand your brand’s current visibility on the SERPs.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Ranking 69

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Use these relevant queries in your title and in the first few sentences of your article. It allows you to research keywords and see how much traffic they are getting.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. For a more thorough, technical explanation of the optimization process, check out this article. HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Ranking 95

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic Traffic. Keyword Difficulty. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Believe it or not, articles like "What Is Semi-Structured Data?" The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. Increased traffic, with a steady conversion rate, is going to result in a higher total number of conversions. Optimized.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Ranking 98

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. Diverse articles solve for your customer at every stage of the buyer's journey. Think about possible topics.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). Over 90% of content gets no traffic from Google. This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought.

SERP 74

SERP Optimization Content Keywords 74

Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey? Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

APRIL 21, 2020

More social media referral traffic coming to your site means more new visitors arriving via that content for the very first time. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. I mean, have you every tried to Tweet an article that didn't have a Tweet button?

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

AUGUST 28, 2019

With your buyers now skimming emails, articles, and social media posts, you have to do things differently to stand out from all of the noise. HubSpot research shows that more than 50 percent of consumers want to see video from brands. This is more than any other type of content, including emails, social images, and blog articles.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a "guest author" or a "contributor". Drive referral traffic.

Lead Ranking 68

Lead Ranking Lead Scoring Blogger Ideal Customer Profiles 68

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. sites' Google-based traffic.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It. Keyword Tools.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. Your company has a content team, but you notice they’re not using keyword research to inform their articles. An SEO-focused content brief is one among many types of content briefs.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

seo.co

JUNE 4, 2021

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. Are you trying to work social media to generate traffic? Social media is more of a lead generating tool than a method to generate traffic or sales. You can drop most of your social media efforts.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Moz

OCTOBER 15, 2020

A lot of people use a link on their homepage or link to older articles, but they forget that step of going back to the older articles on your site and adding links to the new content. Generate traffic to the URL. That's simply generating traffic to the new content. Now what pages should you add from? Thanks, everybody.

SEO 64

SEO API Tips Best Practices 64

seo.co

NOVEMBER 15, 2021

To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing.

CMS Development 111

CMS Development Marketing Websites Lead Ranking Lead Scoring 111

DivvyHQ

MAY 31, 2018

Topic clustering has become the new norm for reaching higher traffic and visibility while still maintaining a reputable content strategy. Image credit: Hubspot. Topics of five different articles that analyze the same item (like graphic design for example) represent a cluster of topics. Benefits of Topic Clustering.

Planning 50

Planning Content SEO Lead Ranking 50

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. The answer is internet marketing. Email: JetBlue. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Stevens & Tate

JULY 24, 2020

If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. To receive the most exposure on Google’s SERP, you will need to rank high on their page.

B2B Marketing 66

B2B Marketing Marketing & Strategy Marketing Strategy Buyer Personas 66

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. HubSpot offer some sound advice.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Ranking 80

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219