Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Have you noticed a theme throughout this article? High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Another way to look at the customer journey is as a flywheel instead of a funnel. Funnels can lose momentum. Consistency is key.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. For a more thorough, technical explanation of the optimization process, check out this article. HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JUNE 9, 2020

If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Believe it or not, articles like "What Is Semi-Structured Data?" The process was extremely creative, iterative, and collaborative.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Use these relevant queries in your title and in the first few sentences of your article. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Valasys

AUGUST 10, 2023

Your efforts are best saved for what choice of online article rewriter tool you will go with. Article Rewriter is an obvious candidate for changing your old content’s paragraphs and sentences with its distinct AI-based sentence mode. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Diverse articles solve for your customer at every stage of the buyer's journey. Headers separate the large portions of text in your articles. For example, HubSpot's socials do both. Determine how to structure your posts. You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Pinpoint the aspects of searcher intent that top-ranking articles are failing to satisfy. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP).

SEO 87

SEO Tips SERP Content 87

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. So, if you’re writing an article on WordPress plugins it may make sense to create a ‘list’ type of article. .

Google 52

Google SERP Keywords Domain 52

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ). Have location pages. Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. link] (HubSpot). We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? What is SEO? Source: Ahrefs. References.

Statistics 94

Statistics SEO POS Lead Scoring 94

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Or is it an onboarding journey? Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Congratulations!

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Step 2: Optimize those channels.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Hubspot

APRIL 21, 2020

This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. I mean, have you every tried to Tweet an article that didn't have a Tweet button? Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP).

Tips 69

Tips Content SERP Custom Publishing 69

seo.co

OCTOBER 6, 2021

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article, or socially shares your piece of content. Take HubSpot’s usual eBook offer as an example: (Image Source: Hubspot ). Optimized. In-Content Calls-to-Action.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

SmartBug Media

AUGUST 28, 2019

With your buyers now skimming emails, articles, and social media posts, you have to do things differently to stand out from all of the noise. HubSpot research shows that more than 50 percent of consumers want to see video from brands. This is more than any other type of content, including emails, social images, and blog articles.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

SmartBug Media

DECEMBER 19, 2022

For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Are You Blogging or Doing Social Media for SERPs & Links? Michael Brito. by SEM ClubHouse. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, often times, are highlighted by the editor of that website (or publication) as being written by a "guest author" or a "contributor". What is guest blogging?

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

The Lead Agency

APRIL 14, 2024

When researching for this article, I instinctively began to write that the majority of users were still under 25 years of age. Social media posts: If you have written an article and need to make a social media post to share it, you can paste the article into an LLM and ask it to produce a social post. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 9, 2020

Now and in the future, the best way to stand out or gain attention against a huge pool of similar websites is to publish blog pieces, articles, videos, images, or graphics that embrace the online trends that Google Discover is already algorithmically promoting.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. You will find endless helpful articles, blog posts, newsletters, and more going over which of these may be best for you. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52