Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. I mean, have you every tried to Tweet an article that didn't have a Tweet button?

Tips 69

Tips Content SERP Custom Publishing 69

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool.

SEO 64

SEO API Tips Best Practices 64

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Publish blog posts regularly. Publish online press releases.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). You should also audit the content you're publishing to ensure it's actually solving your visitors' problems. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. So, keep in mind: a featured snippet does not always equal a top rank in the SERP. Let's say I wanted to find an answer to the question, "Why are dogs so great?"

Features 73

Features Google SERP Lead Scoring 73

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. That means, the editorial process is intense and laborious. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. There are tons of articles sharing guest blogging best practices. Thanks to the staircase guest blogging strategy, my guest post for Entrepreneur was published just a few weeks ago.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. You're not making an automated report — even a HubSpot intern can do that. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

JANUARY 20, 2020

I'm even shown videos of skiers before I finally reach the first article regarding the topic of "skiing". There's no real rhyme or reason why one publisher wins them over another, but that doesn't mean you can't take action that aligns with helping you win those bigger answer boxes at the top of the results page.".

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 25, 2014

For this article, I''m going to talk about how to add those keywords to your website once your research is complete. This article is appropriate for anyone just getting started with SEO, or adjusting their keyword strategy. It''s a good idea to include keywords in your URL if they accurately describe the page contents.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

NOVEMBER 1, 2016

Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Share this article."

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. HubSpot's first season of Skill Up is all about SEO. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere). tl;dr Marketing.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. I know, it seems obvious, but just. is one of the easiest ways to improve your organic search performance. Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Publishers can give Google these details by including structured data in the backend of their webpages. An event page?

Google 77

Google Tagging Click Rate Display 77

ClearVoice

MARCH 26, 2021

This article doesn’t purport to solve all of the challenges or answer all of the questions surrounding content gap analyses, but our hope is that you leave this 15-minute breather with the confidence to say, “Hey, content gap analysis, I’ve heard of that!” A site: search will immediately reveal the number of indexable pages under your URL.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Here’s how a typical search engine sees one of our articles. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

MAY 7, 2020

For example, an article title is your H1. If you had a creative idea for an article title, but wanted Google to index a title tag that’s more likely to get clicked, you could edit the title tag to be different from the H1. When you type in a query on Google, title tags are the titles you see on the search engine results page (SERP).

SEO 100

SEO Allocation Tagging Keywords 100

ClearVoice

JUNE 9, 2020

” ~ HubSpot. Newsletter articles. Traditional Medicinals tea article. The product-focused article educated me about the medicinal properties of the reishi, its historical uses and finally, its time-tested healing properties. When do writers write about products? Landing pages. Letter from the CEO. Sales pages.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

APRIL 25, 2017

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). But consider that even the average shortened URL takes up about 23 characters -- that leaves you with about 116 characters left for the title and any accompanying text. Let's start with SEO. Meta Description. Original Content.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Pearl Digital Marketing

JUNE 4, 2019

You’d probably go to Google and search for “hairdresser near me” or “barber Sydney” The results show after you’ve hit enter on the search are known as the Search Engine Results Page (or SERP). Slug : The slug is the final part of a URL that indicates that exact page of the site that you are on.

SEO 65

SEO Lead Scoring Lead Ranking Keywords 65

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Using this criteria, advertisers can publish updates right to a user's homepage.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

accelerate agency

SEPTEMBER 1, 2021

Here’s what we’re going to cover in this article about strategic SaaS link building. For example, let’s say you’re reading an article on website A, and website A’s article links to website B. How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

MARCH 16, 2023

In this article: LinkedIn Hacks to Optimize Your Profile LinkedIn Networking and Growth Tips LinkedIn Posting Hacks LinkedIn Hacks for Job Seekers LinkedIn Hacks to Optimize Your Profile 1. Personalize your URL. But first, you need to personalize your URL. Click “Edit public profile & URL.” Keep the URL simple.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Outbrain

JANUARY 1, 2020

In the example below, all articles in the top results are 3,000+ words. While the appropriate length always depends on the topic, there is a general trend that favors longer articles. This means long and thorough articles. You can optimize your URL slug, too. More high-quality and well-researched content means more value.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Today’s SERPs are blended. The SEO Spider lets you export key SEO elements, like headings, meta description, URL, and page title, into Excel so you can then run pivot tables until your heart’s content. Image Source ).

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

accelerate agency

JULY 1, 2021

Here’s what we’re going to cover in this article about strategic SaaS link building. For example, let’s say you’re reading an article on website A, and website A’s article links to website B. How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

SEPTEMBER 7, 2016

This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Outbrain

JULY 8, 2019

Blog posts, articles, white papers, ebooks, client testimonials, product descriptions, how-to guides, and more. If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. Attractive video content will encourage other publishers to embed your videos into their web pages.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Single Grain

JULY 1, 2021

This expert roundup links to my Unbounce coupon article using strategic anchor text: That link is a niche edit from my new friend Archana, and her blog BloggingTry. I took full advantage of it to make my article better. Want an example? Yes, her blog’s DR is just 10, but that number will go higher over time. How about an example?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140