Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

OCTOBER 9, 2013

If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).

Practices 80

Practices Wikipedia Business Best Practices 80

B2B Marketing Savvy

SEPTEMBER 15, 2009

When I stumbled across Nick Douglas’ just published, way to funny collection of “ Twitter Wit: Brilliance in 140 Characters of Less ”, it got me thinking just what other signposts are out there indicating wider acceptance of social networking/social network marketing? A Smattering of Social Media Maturity Proof Points.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. The latest update from the ever-evolving social network is a concept called the 'Recommendation Bar' for websites to install. Check out the full story here. But wait, didn't they already have that?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

AUGUST 13, 2014

The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Bylined Articles. Some are one-and-done, and others are a series of articles or even a weekly column. Brands using this tactic pay to publish articles on other websites or media outlets.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

MAY 13, 2015

We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. It runs quite the gamut in regards to content topics: social networks, gaming, specific industries, holidays, coupons, marketing, and so many more.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Marketing Insider Group

FEBRUARY 5, 2024

OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. times more likely to achieve strong results.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Ambal's Amusings

MARCH 18, 2010

Also, by using lots of links, we were guaranteed to get 100+ people to share the article. Keep in mind, the article was “in front of the gate”, i.e., there was no registration page associated with it which is another key to “going viral” Recommended Resources from B2B Marketing Experts. Related Articles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

JUNE 29, 2012

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Source: Forrester Research ) Commerce is shifting more and more online. 20) 73% of smartphone owners access social networks through apps at least once per day. Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Online Marketing Institute

JULY 31, 2009

Social networking stuff fits here too. Most of the solutions you talk about in this article support some form of advanced outbound marketing - they help you find a better list, send more targeted emails to that list, call more targeted people, etc. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

DECEMBER 9, 2009

What tools are available for cost-effectively monitoring brand conversations across social media sites? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. For those marketers, reading this announcement is a starting point.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Social media is a good place to start because there is a wealth of intent data that exists within social media platforms and much of that data is public.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Buzz Marketing for Technology

JUNE 27, 2008

In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Digital Democracy. digitallearning.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Many brands these days use social media to promote themselves and to reach out to their target audience.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

OCTOBER 9, 2015

For example, Deadspin -- a popular sports website (and a favorite of yours truly) -- intersperses sponsored content with the rest of its articles: This ad fits both Deadspin’s formatting and writing style exceptionally well -- it has the same layout, some type of graphics, and same writing style. 2) Social Sharing.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

AUGUST 27, 2013

Whether it''s an email, blog post, news article, or whitepaper -- the better the headline, the more clicks and readership it attracts. More often than not, however, articles will over-promise with the headline and then under-deliver once the reader has gotten to the meat of it. Instead, the article turns into all opinion with no fact.

Planning 28

Planning Opinions Case Studies Paid Search Agency 28

Online Marketing Institute

NOVEMBER 2, 2009

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. It makes the process of scheduling content, engaging followers and creating customized reports simple and more efficient.”

Social Media 110

Social Media Budget Programs Work Management Marketing Management 110

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Robert Samuel: Great article, thanks for hosting Adam. As a B2Ber, I can really appreciate these tools. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! While some of these were on my to-do list, you have added several and a number of new dimensions. I was brought.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

ConvertKit

MARCH 25, 2020

I know, I know—you're probably thinking about creating videos for social networks or YouTube. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 But there's another option that can be a hidden gem for your online business. Video landing pages. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Sword and the Script | B2B

DECEMBER 28, 2022

Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. Twitter is still a journalist’s favorite social media site. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Case in point?

PR 78

PR Trust Marketing Stats B2B Marketing 78

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008.

Social Media 20

Social Media Optimization Linkbait Media 20

Convince & Convert

DECEMBER 10, 2014

46% percent of consumers trust online reviews, while only 15% trust posts by companies or brands on social networks , according to a report by Forrester Research. Disclosure can’t be made on the profile page of the social networking account because they aren’t close enough in proximity to the actual post they disclaim.

Twitter 163

Twitter Ideal Customer Profiles Paid Search Agency Advertising Agencies 163

Sword and the Script | B2B

JULY 19, 2022

Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis].

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Hubspot

JANUARY 3, 2012

Leverage anchor text, too -- link to relevant offers using appropriate keywords on your website, in blog articles, in ebooks, etc. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). link] [link] Egmo Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! You should be.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. BuzzSumo analyzed the top 10,000 most shared articles across the web and mapped each one to an emotion. However, the top 5% of articles gets tens of thousands of social shares.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Convince & Convert

SEPTEMBER 21, 2010

Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. link] Michael Good post, thank your for this.

Social Media 157

Social Media Media Paid Content Work Management 157

Conductor

APRIL 29, 2021

For example, provide articles to help the development team understand how to use the content management system, or create checklists to help content strategists understand how to resize images for web pages. Google your brand name to see mentions across social networks and customer review sites. 18 Duane Forrester, Yext.

Organization 59

Organization Tips Work Management Marketing Management 59