The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Imagine the profound impact that would have. Follow @illuminHQ

Barriers 127

Barriers Branding Brand Identity Content 127

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. On LinkedIn, target people by job title, function, or industry. Don’t fret about how to keep outstanding blog articles coming. Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

MARCH 18, 2020

And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. So here in this article, we’ll teach you how to dress up your profile. How Important is LinkedIn To Business and Employment. So, if you want to boost your professional network, say for better employment and client opportunities, LinkedIn should be your destination.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Branding Brand Identity 105

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

Validation 163

Validation Twitter Tools Facebook 163

Directive Agency

SEPTEMBER 12, 2019

In this article, we discuss what a lookalike audience is, how to set it up, and the various ways we can implement them in our prospecting campaigns. Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. What is a Lookalike Audience?

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. LinkedIn sharing. In the Name field, type LinkedIn. A Gmail account to use Google’s Reader.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter. LinkedIn sharing. In the Name field, type LinkedIn. A Gmail account to use Google’s Reader.

RSS 100

RSS Social Media Twitter Efficiency 100

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. One of the early steps I made this year while working on a startup idea was to join groups on Facebook and Reddit that help me identify and note the challenges of users that my idea will solve. LinkedIn Social Selling Index. Co-workers and colleagues.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 197

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. Why Create a Popup for Visitors From Facebook?

Facebook 64

Facebook Marketing Websites Template Display 64

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Use simple, SEO-friendly URLs Most content management systems have switched to using friendly URLs by default, but there’s one more thing you need to remember when creating your URL structure: keep it short.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Martech

OCTOBER 12, 2022

Links to all the articles are at the end of the post. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. In this post we’ll be talking about UTM tagging. Why is it coming to me? How does it work? By using elements called “UTM parameters.”

Marketing Analytics Tools 118

Marketing Analytics Tools Tagging Analytics Google 118

Webbiquity

MARCH 24, 2010

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Valasys

JULY 31, 2023

AI-Powered Content Generators: AI-powered content generators can produce written content, such as blog posts, articles, and product descriptions, using natural language processing and machine learning techniques. Additionally, SocialBee offers campaign tracking with custom URLs and tracking features.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. This article is my way of addressing (and hopefully squashing) those doubts. Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

JANUARY 22, 2024

This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert. “But Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. But it’s not all bad.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Retargeting. Paid Content Discovery. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Metadata

SEPTEMBER 28, 2021

As I was preparing to write this article, I had a conversation (well, Zoom call) with Logan Neveau, our Sr. Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

As I was preparing to write this article, I had a conversation (well, Zoom call) with Logan Neveau, our Sr. Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Optinmonster

DECEMBER 21, 2023

In this article, we’ll look at 5 proven pre-launch ideas to include in your marketing strategy. You can also create viral articles or epic guides. There are sign-up forms and call-to-action (CTA) buttons throughout the article, multiple times on a page. 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Optinmonster

MAY 11, 2020

By the end of this article, you won’t ever have to second guess your traffic sources again. At the end of this article, we’ll dive further into campaign personalization for referral sources. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Scoop.it

JUNE 29, 2021

But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis. Most people are familiar with social media news feeds (like the one you see when you log into Facebook). Most people are familiar with Facebook news feeds.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Biznology

JULY 19, 2016

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121