Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. What are they contributing on Twitter, Facebook, and LinkedIn.

Social Media 100

Social Media Web 2.0 Media Sample 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 1, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Since then, Kristin has moved to covering social media and Web 2.0

Press 100

Press Social Media PR Media 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 26, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Sometimes, inbound demand generation isn’t enough to fill our funnels. Far too much softness! Click here to cancel reply.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Make the Logo Disappear. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email. One of my friends signed up for Twitter, followed me and forgot about it.

Social Networks 100

Social Networks Social Media Twitter Curation 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here. Share your thoughts, post a comment.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. If you don’t blog, share others’ content including articles, videos and blog posts. You need to leverage technology.

Social Media 100

Social Media Media Linkedin Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. Our new KM Edge groups on LinkedIn and Facebook. Enterprise 2.0. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

The article from Mallary and the insights from Preston offer some more tips that I think are worth repeating: No one is an expert in social media so just get started. You know this was rolling around in my head for a while too and then that article spurred me on. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Wondering Out Loud

APRIL 5, 2010

What I found was a website, LinkedIn and Facebook pages, and YouTube video. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. In the world of Web 2.0, So, with name in hand I set off for the Google to do a little research. Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The founder’s thought was that one’s Pinterest board would suggest a person’s interests and personality ( see the article here ).

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 As long as we persist in seeing Web 2.0 END RANT ).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

AUGUST 10, 2010

Did you find this “how to” article helpful? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Search engines don’t convert, people do. Please leave your comments below.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 29, 2009

This article has actionable tips and advice from people like Seth Godin, Mark Cuban and Michael McLaughlin just to name a few. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Marketing Insider Group

DECEMBER 1, 2010

Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Hope it’s great! I am seeing the same things. Thanks again for the comments and questions. Have yourself a great holiday as well!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? If you need to create content – research the top trending keywords, article titles, and customer pain points. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100