KoMarketing Associates

FEBRUARY 10, 2021

So how much of an effect is this having on organic search traffic? As Ryan Young explains in his article, How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers , “Google says ‘featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first.’

SERP 295

SERP Features Google Top of Funnel 295

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

SmartBug Media

MAY 6, 2020

Display Ads. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Let us know @smartbugmedia on Twitter and Instagram.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Sprout Social

FEBRUARY 6, 2023

Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet.

Social Media 101

Social Media Features Media Curation 101

SocialPilot

FEBRUARY 6, 2024

TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. Unlike other platforms, the trending hashtags on X (Twitter) change daily. Twitter Space.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Parse.ly

JULY 25, 2023

All these tools are displayed on the Overview page of the Parse.ly While we normally recommend using additional metrics alongside pageviews, sorting this content by the amount of traffic to the page or post is ideal for tracking topics that may be trending across your channels. Yeah, Parse.ly is that real-time.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

ClearVoice

JUNE 24, 2022

But instead of just a small clickable section, sponsored posts use full-length content—from videos to long-form articles. The goal of native ads is to get clicks and take traffic to the advertiser’s own page. Native ads vs. display ads. Display ads and native ads share a few similarities. Image Source: SportingNews.com.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Hubspot

DECEMBER 9, 2019

I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets. Increases social media referrals: Since more users are clicking on your posts, you'll get more traffic to your site from social media. For that to happen, you have to choose the image you want displayed.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Optinmonster

OCTOBER 27, 2022

This article will show five creative Halloween popup ideas you can use on your website to grow your business. You can set your triggers and conditions to decide when your popup should be displayed to your visitor. Popups can increase your sales by displaying your hottest offers and discounts. 5 Creative Halloween Popup Ideas.

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

Hubspot

AUGUST 2, 2018

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. They also drive traffic to your product pages. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook. With almost 1.5 Here are the KPIs for each objective: Awareness. Brand awareness.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Martech Advisor

MARCH 22, 2020

In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction. First- when we say web content, we mean informative pages, blogs and articles. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. Drive more traffic to your website. This template’s on display in Hello Seven’s bio. <h3id=”#tw”>Twitter. Give a clear CTA.

Social Media 93

Social Media Brand Identity Branding Media 93

Optinmonster

JANUARY 8, 2020

In this article, you’ll learn the best time to post on social media based on research from Oberlo, Hootsuite, Later and more. For example, LinkedIn is a platform for finding careers and posting about business. Because of this, peak times for LinkedIn will likely be during business hours. Best Time to Post on Twitter.

Social Media 77

Social Media Media Best Practices Ideal Customer Profiles 77

Scoop.it

SEPTEMBER 30, 2022

A successful blog captures leads, increases traffic, and fosters a loyal readership. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. Source: Twitter. Among these social media sites, Twitter is the most active regarding hashtags. Source: RiteTag.

Tips 84

Tips CMS Development Blogger AIO 84

Scoop.it

JUNE 29, 2021

If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst). There’s no such thing as a hands-off website.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016. “We

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

illumin

OCTOBER 20, 2023

By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display. For example, if a user is reading an article about laptops, contextual targeting can display ads related to laptops, accessories, or other relevant products. What are the benefits of contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Outgrow

MARCH 11, 2020

Display Ads. Display ads that are creatively designed will entice users to click. The visual cue of these display ads will help you with brand recall. Just give it a go, measure the results, and then iterate your display ads to maximize results. Here are a couple of display ad ideas: 1. Retargeting.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Optinmonster

FEBRUARY 23, 2021

Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. Someone landing on your site from Facebook might have a different motivation for visiting than someone who’s come from LinkedIn.

Facebook 63

Facebook Marketing Websites Template Display 63

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. LinkedIn Sponsored Updates. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Optinmonster

DECEMBER 28, 2023

Increased foot traffic for both of us, with minimal marketing spend. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. If you need some help conducting research, we’ve got a great article on competitor research tools you’ll find interesting.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Optinmonster

MAY 27, 2020

In this article, we’ll cover everything you need to know about using social media for affiliate marketing, from getting your affiliate program set up to long-lasting social media promotions. They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Target Audience.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Optinmonster

AUGUST 8, 2022

In this article, we’ll show you how to create an online challenge funnel, step by step. Build in Public Mastery challenges participants to build their Twitter audience by sharing their journey, success and failure alike. Here are 4 tools we love using to drive traffic to online challenges: 1. What is a Challenge Funnel?

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

ClearVoice

DECEMBER 14, 2020

” Take a look at this graph by Ahrefs on the number of referring domains (aka links) vs. Search traffic: Image source: Ahrefs. The takeaway: More links = more traffic. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Martech Advisor

SEPTEMBER 4, 2019

The programmatic display ad spend in the U.S. In this article, we will look at the top five programmatic advertising platforms that brands and agencies can use to execute programmatic ad campaigns. The platform enables advertisers to run display, in-app, video, and native advertising campaigns across desktop and mobile devices.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Buy your keywords in the text of articles on news and content sites. Retargeting doesn’t have to stop with your site traffic. LinkedIn Data Targeting. Search Retargeting. Providers: Simpli.fi, Chango, Fetchback.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Which social network sends the largest share of website traffic? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Sprout Social

SEPTEMBER 16, 2022

In this article, we’ll show you how to post a YouTube video on both desktop and mobile. It can be tempting to fall back on the auto-generated option, but you’d miss an opportunity to drive traffic to your channel. Check out this article for additional ideas to promote your channel. We’ll cover: How to post a YouTube video.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Derek Edmond covers the full details in this recent article.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Parse.ly

DECEMBER 2, 2021

Website traffic. Website traffic. As a KPI, website traffic—the number and percentage of pageviews or visitors to your website—helps identify which channels, by source, foster the most awareness and ultimately bring the highest ROI. . To do this, you need an analytics platform that readily displays this data. Conversions.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52