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Top 50 Global Thought Leaders and Influencers on Education 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 15 Erik Francis Maverik Education Contact Erik Francis Score: 48.50

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Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Hernan Huwyler, MBA CPA IE Law Shool Contact Prof. Hernan Huwyler, MBA CPA Score: 33.72

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Break Free: Five Marketing Challenges Holding Back Your CPA Firm

Hinge Marketing

A version of this article was originally published in Disclosures magazine. Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. When we asked buyers of accounting services whether they are aware of all the services their CPA firm offers, about 70 percent said no.

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The power of customer data across the journey: Acquisition

Martech

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. In the next article in this series, we will look at the role of data in the purchase stage of the customer journey.

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5 Great B2B Content Marketing Examples

BOP Design

As a provider of shelter services for US firms looking to expand to Mexico, IVEMSA crafts an array of content to educate firms about the process of setting up operations and what to expect. This enables the user to click around to different sections and get a high-level idea of what the article includes.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them. It’s about making your brand known, educating your audience, and building trust with them.

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How to Use LinkedIn for Lead Generation

Webbiquity

The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Once you’ve made the list, go ahead and send a connection request to each person.