WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. These remind one of the link-baiting SEO is dead articles that pop up periodically.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. That's every 14.4 Interesting concept.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

FEBRUARY 4, 2008

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. It's a highly simplified model for SEO, but as Duncan astutely notes, "often SEO is about doing the simple things right, and being able to communicate with your potential clients."

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

NOVEMBER 11, 2009

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

OCTOBER 9, 2007

Dan Briody recently wrote a helpful article for Inc. From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. Provide a clear call to action. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

SEPTEMBER 15, 2009

The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise. Including (but not over-doing) keywords in content and heading tags. To me, that is nothing but useless marketing-speak. Crafting URLs with keywords included.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?) What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

NOVEMBER 16, 2006

Two words -- valuable content. As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

MARCH 4, 2009

My own definition incorporates the 4 C's of social media, or the "4 Cons" if you will: "online tools that permit users to create content, within a given context, to help establish connections and engage in conversations." Sharing content enables one to make connections ; to find people with similar interests.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JUNE 1, 2009

Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Does our content instill trust and credibility? Is our content portable? Donaldson ("Red") and Cris Rominger of B2B Communications. Is our site organized for our visitors? Is the orientation clear?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

DECEMBER 22, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on business blogging so far this year. Why Your Blog Beats Your Website to Your Prospects by Content Marketing Today Of course, blogs and websites serve different purposes for businesses.

RSS 20

RSS Best Practices Business Adwords 20

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. He recommends aggressive content promotion, using social media, and experimenting with universal search among other tactics.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 16, 2008

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page. Compile an initial keyword list This involves two independent activities.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 18, 2008

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. One tactic commonly employed by gray-hat SEOs is to write keyword-rich "articles" designed more to get high ranking from search engines than for actual human reading.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JULY 21, 2009

Two recent articles got me thinking about how to answer this question. First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

NOVEMBER 13, 2007

That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging, thought leadership content, SEO, social media tagging, blogs, industry blog del.icio.us social tagging.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 5, 2008

Types of "Tweets" I'm sure there's a better list somewhere, but from my observation thus far there are five primary types of messages posted to Twitter: Evangelizing : One of the most common and valuable uses of Twitter—linking to and promoting great stuff, like articles, blog posts, videos, etc. That would be.Twitterbation?

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. It's helpful if you just think about which words people would use to search for your content. So here are several more of the best SEO-related pieces from 2008 thus far.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

SEPTEMBER 16, 2008

The remaining ad sizes shown in the chart are skyscraper ads, most commonly positioned on the right and left sides of page content well below the top of page, often below the fold. 2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising.

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

NOVEMBER 16, 2009

Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

MAY 4, 2009

Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." Thankful For PR 2.0 tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

MARCH 30, 2009

Is content really king for SEO? Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year. On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. How can you get a site indexed by Google News?

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

MAY 3, 2007

The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 When online participation goes mainstream, we can expect an explosion of new content on the web." Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

AUGUST 22, 2005

While there are obviously some excellent news sites available (such as MarketingVOX , ClickZ and BtoBonline ), it's impractical to visit all of them and way too time-consuming to sift through all of the articles that don't matter in order to find the ones that do. The feeds are powered by Web content provider Moreover Technologies.

Keywords 20

Keywords Contact Marketing Online Marketing Order 20