B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

DECEMBER 15, 2011

But with a background at the Boston Herald and the Boston Business Journal , Noyes clearly is—or was—a journalist. Ideally, reporters should become the employees who do more than research and write articles. Eloqua is clearly not a traditional outlet for journalism.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

MARCH 22, 2010

The following week, TWiG host Leo Laporte cited my article at the start of an expanded discussion of Google’s intent regarding content farms. In other words, it’s pretty much business as usual for Google. and have signals of quality.&#. The entire episode can be viewed at Twit.tv.

SEO 100

SEO Google High Quality Lead Tagging 100

B2B Memes

JULY 6, 2011

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. Even when editorial board members start out as enthusiastic participants, they may well start to lose interest or become too busy to offer meaningful help. Beware editorial board disenchantment.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” No one expects the model to produce long, insightful articles—feature writers, columnists, and essayists can rest easy. But from a business standpoint, it has its merits.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. It is now a constantly shifting group of people that changes with every new article and every new keyword. Gideon Lichfield. So who are you trying to reach, and why?

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. It is now a constantly shifting group of people that changes with every new article and every new keyword. Gideon Lichfield. So who are you trying to reach, and why?

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

MARCH 8, 2010

One, from the American Society of Business Press Editors (ASBPE) and the Medill School at Northwestern University, focused on B2B publications. Make the transition, as one CJR respondent put it, “from a print publication supplemented with online articles to an online publication supplemented with print editions.&#

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

JUNE 2, 2010

A thoughtful article on MediaShift today by Roland Legrand makes a compelling case for journalists learning programming. The only exception he admits is any journalist who plans to quit the business before 2020. Personally, I don’t need convincing.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

MARCH 11, 2011

Because of this, I manage the RD+B account as the place for news, events, articles, reaching out to readers, listening to readers, etc. I taught business writing to college students last semester and my number one rule was ALWAYS remember who your audience is. It’s very fluid. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

JANUARY 27, 2011

Times yesterday that Demand Media has put in place a “rigorous quality process,” in which each article is “touched by 14 humans, titling, writing, fact checking and copy editing.” The weirdly fascinating thing for me about Demand Media is how it wants to build a high-growth business on commodity content.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JANUARY 31, 2012

As Seth Godin says of non-fiction book publishing , it’s an organized hobby, not a business: “The return on equity and return on time for authors and for publishers is horrendous. I’ll have more to share later, but here are my first 5 lessons. Don’t count on making money. It’s really not that hard.

Amazon 100

Amazon Urgency Marketing Paper Distribution 100

B2B Memes

OCTOBER 19, 2012

I would add that these issues are particularly important for business-to-business journalism. As Lacy notes, for Huh, the article is no longer the defining “atomic unit” of journalism. Nor does she agree with their assertion that the article is outmoded. Here’s why. In other words, content must be personalized.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

SEPTEMBER 6, 2011

The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is). In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products.

Blogger 100

Blogger Class Education Training 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month. Curatorial.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 2, 2010

Though the nut graph originates in journalism, it can benefit all business bloggers. Most business bloggers, I think, get that much. If you’re not already a “nutsheller,” as experienced nut-graph writers are called, Scanlan’s article can help you become one. But they should.

Blogger 100

Blogger Design B2B Marketing Qualified Leads 100

B2B Memes

APRIL 29, 2011

In his opening for an article on the quite different subject of photography’s potential to mislead, he made a “painful” admission. The graphic arts are brilliant tools for communication, yes, but words are every bit their match. What started me worrying about this matter was a casual comment by Nieman Journalism Lab’s Justin Ellis.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”.

B to B 100

B to B Media B2B Ethics 100