KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

APRIL 10, 2017

When marketers review their relationship with agencies, they want to know that they are fully capable of utilizing data and analytics to the best of their ability, according to new research. Additionally, 50 percent of marketers surveyed claimed that they have begun moving some of their advertising work in-house.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Analytics 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

AUGUST 31, 2022

Stressed out about the switch to Google Analytics 4? There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . What is a Conversion?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

MAY 4, 2021

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. Overall, the statistics suggest that marketers still have work to do before they can turn to internal data for all of the insight they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The B2B buyer’s journey is evolving rapidly. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JUNE 11, 2012

When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. By extension, digging into your Analytics data you will help you discover which of your blog posts struck a chord with your readers.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. Fifteen percent turn to an offline clean service one to two times per year.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

MARCH 8, 2022

Marketing automation is only as effective as the resources dedicated to utilizing and optimizing it to the fullest potential, and this isn’t easy work,” stated the researchers behind the report. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

AUGUST 19, 2020

Link the account to Google Ads and Analytics. Find What Elements Work Best. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. Audiences can be created with a variety of target options, including: Existing Google Analytics Audiences.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 9, 2019

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. But if you can hone in at the state level (or the province level for Canada and other countries), sometimes you can cut off a slice of the market that is just enough more profitable to make a previously-failing campaign work.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. Reaping the Benefits of Marketing Data and Analytics. Just one-in-five organizations take a formal approach to data quality, according to the report.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

NOVEMBER 28, 2017

Find What Elements Work Best. Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. While other A/B testing software may be more powerful, Optimize is the only one that integrates with Analytics. Utilize AdWords Specific Features.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? And yet, it’s still working.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JULY 15, 2020

“As customer demands and goals evolve rapidly, customer-centric leaders are prioritizing investments in customer analytics and insights to meet their expectations and succeed in a highly competitive environment,” added the authors of the report. Working Toward a More Customer-Centric Approach.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

OCTOBER 23, 2018

You have to fit your conversion optimization work into the very limited time you’ve got. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. They’re just way easier to run, and work well enough for most marketers.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

OCTOBER 5, 2017

This is followed by a lack of prioritization in analytics (32 percent) and the complexity of data (32 percent). Sixty-four percent state that they gain a better understanding of how digital channels work together, and 52 percent cite a better understanding of digital/offline interactions. How Attribution Impacts Data and Analytics.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MAY 25, 2022

Does Google Ads Work for B2B? . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. However, many marketers still struggle to harness the power of analytics. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. Let’s jump in! Now we know. Are any of my pages throwing errors?

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

APRIL 3, 2017

Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

DECEMBER 2, 2020

So with even two months of careful work using your invitation credits, an organizations’ content and company could gain a lot of visibility. Get more detailed analytics. Company Pages recently got a boost in analytics capabilities. This is definitely something to put on your (or someone on your team’s) monthly do to list.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 7, 2017

A few of the terms selected by participants when asked about the science of marketing were “data,” “analytics,” and “technology.”. Working Effectively with Marketing Data. In correlation with these results, 63.4 percent of respondents said they believe that data-driven decision marketing is more of a science than an art.

Customer Surveys 161

Customer Surveys Touchpoints CMO Correlation 161

KoMarketing Associates

JULY 16, 2018

Marketers are also working harder to make the most of their data and analytics to gain an advantage. B2B marketers are working to save time and boost efficiency, and they’re also looking to monitor their progress along the way, according to previous research. Marketing Measurement Remains a Top Priority.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

KoMarketing Associates

JUNE 30, 2021

Despite all that, at least marketers are working the problem. Lead qualification strategies are evolving, and every year B2B marketers improve on what’s working and drop what isn’t working. At least one of the lead generation metrics you track should be which media channels work best for you.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

JUNE 19, 2017

B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Providing Accurate Marketing Content to Buyers.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Once you’ve identified key areas where your marketing strategy is working (e.g.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 22, 2021

What’s Working in Content Marketing 2021. From the KoMarketing & Ascend2 Report: The majority of marketers (37%) report using between three and five different tools to measure their content marketing performance, with 53% putting analytics tools as the most important types of tools needed to measure performance. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 12, 2016

HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., Ultimately, it takes work to create alignment. machine learning, AI, prescriptive).

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

DECEMBER 22, 2016

This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Before you ever begin with your content development plan, you’ve got to have an idea of what you’re working with already. Analysis Phase.

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 12, 2014

Thanks to analytics, we know the various mediums they use, what they search for, how they interact on our site, and so much moreincluding the actions they take before they actually buy. A Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Poor Goal Tracking .

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120